Marketing Manager- VIVO ENERGY
To formulate, direct and implement the Country Strategic Marketing Plan that will support the achievement of: volume growth, market penetration, brand health and financial targets for the brands under scope.
To lead the development of product launch programs, product activation and promotions for all classes of business
Leads the development and implementation of the annual strategic marketing plans, in coordination with the local business functions and under the supervision of the Central Marketing team, to achieve defined business objectives.
Works with Commercial and Retail sales teams to agree objectives, strategies, CVP’s and implementation plans for all key channels and sectors.
Develops strong brands, targeting identified market and consumer needs, in order to expand the market and increase Vivo Energy’s share of market in the various consumer and customer segments.
Leads new product launches, working closely with the Central Marketing team to develop impactful and effective launch plans.
Creates and implements impactful promotional programs and strategies that drive sales, traffic and conversion to achieve business objectives.
Directs and evaluates regular market research to guide strategy and tactics and implements marketing plan changes as required.
Leads the development and implementation of the marketing communications strategy for the brands under scope, under the supervision of the Central Marketing team.
Leads the development and implementation of differentiated CVPs, under the guidance and supervision of the Central Marketing and Central Heads of Business (Retail & Commercial).
Works with the Country Heads of Business (Retail & Commercial) to adapt centrally defined offerings, or offerings identified as best practices in other OUs, ultimately develop segment-specific offerings, and is responsible for tracking and measuring progress.
Monitors the business performance of the various categories and recommends corrective action when needed.
Prepares annual SP&A (Sales Promotion & Advertising) budgets and manages the delivery of all marketing activity within the agreed budget.
Evaluates ROMI of marketing initiatives and conducts post investment reviews.
Manages, motivates and coaches direct reports to achieve set targets.
Qualifications and Experience:
The ideal candidate should:
Be a senior level Marketing professional with over eight (8) years of experience, at least five (5) at a senior level, preferably with FMCG and multinational experience.
Possess a Degree in Marketing or equivalent qualifications.
Have a solid level of strategic and operational experience.
Experience in both Retail Marketing (B2C) and Commercial Business (B2B). Marketing would be a plus for the effective management of these critical interfaces.
Have highly evolved marketing skills and a track record of converting marketing strategy into local implementation.
Marketing Strategy & Planning
Customer Value Proposition development
Contracts and Pricing
Business Planning and Strategy
Maximises Business Opportunities
Customer Relationship Management
Please send your applications to:
Human Resources Manager
Vivo Energy Botswana
2nd Floor, Tholo 2, Plot 50369 Fairgrounds
P.O Box 334,
CLOSING DATE: 25 October 2017