Chief Marketing Officer (CMO)


Orange invites candidates who wish to be part of a dynamic workforce to apply for the above position.

Reporting to the CEO, the incumbent will be responsible for overseeing the planning, development and execution of Orange Botswana’s marketing and advertising initiatives. The primary role of the CMO is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, and advertising. The position will also be responsible for coordinating the strategic marketing plan, annual action plan in agreement with the CEO and applying them with the support of the Group marketing strategy.
The main duties include but are not limited to:

Elaborate and implement annual marketing and communication plan with regular update and coordination with his(her) peers (sales, finance, ITN, customer service in particular).
Ensure that marketing strategies correspond and relate to the financial and overall commercial objectives of Orange Botswana.
Participate to the elaboration of the budget, in particular by the valuation of the initiatives of the marketing plan.
Support the sales force in realization of the commercial objectives of the company, in particular by promotions, offers and other initiatives.
Leads innovation on products and service and regarding pricing.
Ensure the differentiation of the company through segmented offers / pricing / the positioning of the company.
Manage geo-marketing activities and contribute to the elaboration of the plan of deployment of the company.
Define and implements sponsoring policy of the company consistent with its strategy and the guidelines of Orange Group .
Participate to external relations of the company.
Estimate the efficiency of communications channels and advertising campaigns, adapts the communication plan consequently.
Contribute actively to the program of costs optimization of the company.


Excellent knowledge & experience in Project Management and negotiation skills.
Ability to work under pressure.
Excellent strategic planning and organizational skills.
Good Interpersonal skills.
Creativity and significant leadership experience.
Hands-on management style.
Excellent presentation skills.
Resilience and practicality.
Excellent communication (oral and written) skills.

Qualifications and Experience:

Degree in Marketing.
A minimum of 10 years of continuous professional marketing and management experience in a mobile telecommunications environment, with at least 5 years in a senior management position.

Closing date and application instructions

Interested candidates who meet the minimum requirements can submit their applications, updated CV and certified copies of their academic certificates to:

The subject window on email should only contain the title of the position being applied for.

Closing date: 2nd June 2017