Overview
Orange invites candidates who wish to be part of a dynamic workforce to apply for the above position.
Reporting to Marketing Strategy Manager the successful candidate will be expected to animate the customer base through campaigns and promotions to increase brand affinity, optimize revenue and decrease churn.
The main duties include but are not limited to:
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• Define a clear strategy of customer base management to support business ambition and strategic vision.
• Cooperate with all marketing entities to build a quarterly plan for customer base animation campaigns.
• Monitor efficiency of campaigns and promotions on business and churn.
• Develop brand affinity through relevant initiatives.
• Propose generosity scheme and set up optimization of bonuses and promotions to achieve profitability and business targets.
• Build Customer Base Management Plan.
• Prioritize the campaigns and manage the campaigns planning.
• Design the campaigns (target, effort, generosity, channel, moment).
• Define the campaign objectives and the business cases.
• Make campaigns conclusions based on analysis received.
• Set up loyalty and retention targets and monitor progress through regular dashboards.
• Propose evolutions for processes and tools related to Customer Base Management.
• Manage & validate proper execution of all database marketing campaigns across multi-channel environment (e.g., website, email, call centre).
• Manage a team composed of an operational campaign manager and a project manager dedicated to loyalty and retention for both residential and corporate segments.
Requirements
• Strong experience in Marketing and Customer Base animation.
• Analytical skills.
• Good leadership and interpersonal skills.
• Organized and rigorous.
• Creative and proactive.
• Ability to deliver and work under pressure.
• Computer literate (MS Office).
Qualifications and experience
• Degree in Marketing/Business or Equivalent.
• 5 years’ experience in the Marketing field.
Closing date and application instructions
Interested candidates who meet the minimum requirements can submit their applications, updated CV and certified copies of their academic certificates to:
The subject window on email should only contain the title of the position being applied for.
Closing date: 23rd November 2018
Kindly note, that Orange Botswana shall only correspond to short-listed candidates.
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