RETAIL BUSINESS INNOVATIONS MANAGER – PUMA ENERGY

 

Job description

Responsible for planning, managing, and coordinating all Retail network development. The position will manage the Retail project pipeline and land acquisition related to Retail Service Stations. Finding new and innovative ways to improve sales and meet customer demands. Define and organize retail training for service station staff. Supervise and implement programs that optimize the utilization of the retail sites.

Key Responsibilities

Network Development:

New projects identification – working with Territory Managers to identify New To Industry sites, Site upgrades, identify land banks and Existing Network upgrades.
Management of Retail projects pipeline and site development justification.

Preparation of project dossiers including DCF’s.

Sales Analysis of all new and upgraded sites.

Support and promote sales, improvement of retail efficiencies and increase market share in accordance with Line of Business (through NFI business opportunities).

Responsible for category management design and implement the annual forecourt promotional calendar.

Develop retail partnerships with other industries for Forecourt service improvement.

Responsible for innovative IT solutions .

Responsible for Non Fuel Income (NFI).

Training:

Oversees the planning and implementation of the annual training program for all Service Station staff in conjunction with TM’s.
Provide POS Super User support for TM’s.
Preparation and monitoring of annual training budget with assistance of TM’s.
Development of new Retail Product Manuals.
Introduction and monitoring of new innovations and concepts.

Retail Offer Development:

Customer Value Proposition.
Customer service program.
Marketing Plan.
Customer research.
Products Research.
Adapt and implement the DVP (Dealer Value Proposition) & CVP (Customer Value Proposition).

Puma Energy’s offer to dealers.

Dealer profile modelling.

Customer profiling.

Retail POS – Key User (the business expert on Retail systems required at stations).

Optimisation:

Development of programs which contribute to the optimization of the network.
Custodian of the site contribution account (contribution of each site to Puma).
Custodian of the site profit and loss account (standard model for calculating site profitability from dealer point of view).
Marketing:

Supervise and implement all marketing activities. Organize events and exhibitions.
Coordinating the delivery of approved marketing strategies.
Keep track of local marketing budget.
Administrate and carry out all type of market studies in order to keep track of customer brand perception.
Responsible for the Marketing of Retail activity in conjunction with the TM’s and CRM.
Tracking of competitor marketing trends.

Reporting:

Graduate degree in Business Administration, Marketing, Property or related field.
Certified Project Management preferred.

Requirements
Graduate degree in Business Administration, Marketing, Property or related field.
Certified Project Management preferred.
Minimum six years of experience in the oil industry including retail or property/development.

Skills:

Strong negotiation and influencing skills.

Ability to Run Discounted Cash Flows & other financial modelling for projects.

Demonstrate advanced analytical and logical thinking.

Well-developed interpersonal, verbal and written communication skills.

Ability to deliver quality presentations to internal and external stakeholders.

High level of knowledge and proficiency in computerised systems, including Microsoft Office Suite.

High level time management and organisational skills with the ability to manage multiple complex tasks concurrently and still deliver quality output.

Competencies:

Project Management.
Strong analytical skill, ability to motivate others.
Ability to work under pressure.
Decision making and problem solving skills.
Planning and organizing skills.
Time Management and multitasking.
Writing and verbal communication skills.
Excellent interpersonal skills and ability to influence others.
Strong negotiation skills.
Customer service skills.
Team working.
Decision-making.
Driving execution & managing productivity.
Creativity and innovation.
Category management.