SALES AND MARKETING MANAGER – Botswana Meat Commission

Main Purpose of the job

To plan, organize coordinate and manage the promotion and sale of BMC products to maximize sales potential, market share, and thus the profitability of the Commission and to ensure speedy and efficient completion of customer orders, in accordance with customer specifications.

Key Performance areas:

1. Increase in market share of livestock and processed meat products.
2. Development of new markets and customer base for BMC products.
3. Customer satisfaction and achievement of delivery targets.
4. Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to the strategic plans, preparing and completing action plans, implementing customer-service standards
5. Meets marketing and sales financial objectives by forecasting requirements, preparing an annual sales and marketing budget.
6. Manage outsourced functions of sales and marketing within BMC group.
7. Determines annual and gross profit plans by forecasting and developing annual sales quotas for regions, projected expected sales volume and profit for existing and new products, analysing trends and results, establishing pricing strategies, recommending selling prices, monitoring costs, competition.
8. Identifies marketing opportunities by identifying customer requirements, defining market, competitors share, and competitors’ strength and weakness, forecasting projected business, establishing targeted share.
9. Improves product marketability and profitability by researching, identifying and capitalising on market opportunities, improving product packaging, coordinating new product development.
10. Sustains rapport with key accounts by making periodic visits, exploring specific needs, anticipating new opportunities

Organisational Relations

Reports to:  Chief Executive Officer

Responsible for: Sales, Marketing, Distribution department staff

Liaises with:

Internally:  General Managers, Heads of Departments, particularly Production, Finance and Quality Assurance.

Externally:  Customers, transporters, customs authorities (locally & internationally), veterinary departments

Position Requirements:       

Education:    A bachelor’s degree in Sales and Marketing, or any Business related degree, preferably specialising in sales and marketing

Experience:  Extensive knowledge of BMC products and markets and at least seven(7) years experience in marketing and selling in an international market, three (3) of which should be at a managerial role.

Authorities:

Qualities:

1. Strong interpersonal and communication skills.
2. Organising and negotiating and selling skills.
3. marketing concepts and intelligence
4. sales planning
5. competitive analysis
6. Client relationships

Financial:

Manages budget and authorises expenditure within delegated authority

Negotiates and agrees on prices

Human:

Evaluates performance and recommends performance based rewards

Disciplines according to procedure

Job Rationale

 Reporting directly to the Chief Executive Officer is responsible for the successful marketing and sale of BMC products and, in particular, the development of a wider customer base and new markets.

The Commission is operating in the highly competitive international meat trade and it must aggressively promote its products world-wide and constantly identify new customers, and market opportunities.  Although currently the bulk of the Commission’s products are marketed and sold in the EU, liberalisation of international trade will mean that the Commission must compete in a more open market.

With a world excess of meat and meat products, the Sales and Marketing Manager, in addition to opening up new markets, identifying opportunities for new products, and seeking out new customers, must also defend the Commission’s existing customer base. This case be achieved by working closely with Production and Quality Assurance to ensure that products conform to customer specifications, and that customer orders are executed expeditiously.