SOCIAL MARKETING OFFICER – Tebelopele Voluntary Counselling and Testing Centre (TVCTC)

INTERNAL/EXTERNAL ADVERT

Tebelopele is a non-profit health and wellness organization dedicated to protecting and improving the lives of communities across Botswana for over 20 years. Tebelopele facilities are situated in 18 locations serving residents in rural, urban and town.

Tebelopele aims at providing tailored, integrated facility specific support to close the gaps related to HIV/AIDS, treatment and care, particularly among AGW and men. The expected outcomes will be based on project Key results areas. Through the USAID award Tebelopele will implement a client centered integrated prevention, care and treatment program that will support service delivery towards reaching HIV epidemic control. To achieve this, the activity will focus on the following four (4) Key Result Areas: 1): To foster early detection of infection and to address the gaps in testing (especially among men and youth) 2) To enhance early linkage to care and treatment to persons newly identified as HIV positive 3) Increased Adherence, Retention and Sustained Viral Load Suppression for HIV and TB Patients on Treatment and 4) Scaling Preventive Strategies to Combat HIV Infection among Population at Risk. The expected outcomes will be based on the program description Key results areas with geographic focus of the Activity.

SOCIAL MARKETING OFFICER (1) – GABORONE

Reporting directly to the Business Development Manager, the Social Marketing Officer is responsible for growing audiences on social podiums including Facebook, Twitter, Linkedin, and Instagram. Along with sustaining a posting schedule, he or she will also regularly create platform-specific content together with text posts, videos, and graphics.

The candidate will be combining marketing and social media management skills to architect and enhance company social media presences, including interacting with clients, promoting brand-focused interactive and engaging content, and expanding opportunities. The candidate will further identify funding opportunities and develop strategies to increase streams of funding for Tebelopele.

1.1 OVERALL PURPOSE

• Develop and implement a content framework for managing social content development, publishing, amplification, and measurement of messages
• Develop a marketing strategy in line with organisation objectives.
• Create and publish all marketing materials in line with marketing plans
• Maintain effective internal communications to ensure that all relevant organisation functions are kept informed of marketing objectives
• Write, edit and proof-read marketing material for use in different channels
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, and website
• Developing and sustaining solid relationships with company stakeholders and customers.
• Analysing customer feedback data to determine whether customers are satisfied with company products and services.
• Conducting market research to identify new funding opportunities.
• Collaborating with company executives to determine the most viable, cost-effective approach to pursue new funding opportunities.
• Reports progress to the Business Development Manager

1.2 COMPETENCIES

• Understanding how content works on a social web.
• Be on top of the latest digital marketing trends.
• Teamwork & Collaboration
• Ability to analyze large amounts of data.
• Excellent analytical, problem-solving and management skills.
• Exceptional negotiation and decision-making skills.
• Effective communication skills.
• Strong business acumen.

EDUCATION/QUALIFICATION

• A Bachelor’s Degree in Business Management/Administration, BCOM Marketing and any other related qualification
• Experience in all aspects of developing and maintaining marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Experience with relevant software applications
• Must have a driving license

 

SKILLS, KNOWLEDGE AND EXPERIENCE

• 3 years+ Experience working in marketing or business development activities, preferably in NGO setting.
• The candidate must have strong brand and marketing skills (experience with B2B and B2C preferred).
• A passion for cause-based marketing that focused on positive behaviour change
• Formal presentation skills
• Persuasiveness
• Adaptability