Marketing and Communications Officer – BPC

Job Purpose

​​To initiate, organize and co-ordinate Marketing and Communication initiatives in order to develop and maintain strong awareness of the Corporation’s products and services in the short, medium and long term in line with the objectives of the Marketing and Communication Function. The role holds responsibility for developing content in a range of print and online publications as well as conducting monitoring, reporting and evaluation of Marketing and Communications activities.​

Principal Accountabilities/Responsibilities
The successful incumbent will be accountable and responsible for but not limited to the following:
  1. Coordinates and contributes to the development of marketing and communications strategy, programmes and branding initiatives in accordance with approved marketing plans and strategies.
  2. Work collaboratively with the Marketing Team to identify, research, assist and manage all forms of media around key stakeholder(s) issues and opportunities.
  3. In liaison with Customer Services facilitates and leads research on electricity usage trends and advises customers on the efficient use of electricity through approved publications, exhibitions and workshops.
  4. Keeps abreast of (and appropriately communicates to the team) information and developments relevant to the Corporation in terms of its Marketing and Communication Strategy and objectives.
  5. Leads the production and delivery of key messages defined in the marketing and communication strategy across all functions in the region, and media platforms including development of organisational documentation.
  6. Liaises with advertising agencies and printers and drafts adverts and other publications to promote the use of electricity and product safety, conservation and benefits related to the efficient uses of electricity.
  7. Support and lead Marketing and Communication’s Day to Day management and execution of social and digital media presence (e.g. Facebook, Twitter, You Tube and Broadcasts)
  8. Visits potential customers and communicates product and service related information through community meetings and direct marketing campaigns such as door to door campaigns etc. with the aim of acquiring new customers.
  9. Disseminates brochures and other publications are disseminated to the relevant centers, vending stations, revenue offices and appropriate public places and replenished accordingly.
  10. Formulates marketing and communication programmes and educates BPC employees on the various procedures, products and services offered by the Corporation, in order for BPC staff to be able to better serve its customers.
  11. Represents BPC at seminars, marketing campaigns and trade exhibitions in order to market the products and services of the Corporation
  12. Monitors and conducts impact reviews of Marketing and Communication campaigns, makes recommendations on future marketing interventions.
  13. Ensures that all safety and loss control standards (Safety Health and Environmental) contained in the Corporation’s standards are adhered to.
  14. Undertakes Such Other Related Duties as Directed by the Supervisor 

​Recognized Degree in Marketing, Communications or Equivalent.

  • At least three (3) years post graduate experience in corporate communications or marketing environment
  • Knowledge of Graphic Design or equivalent design programs
  • Proficiency in Microsoft Office Suite
  • Experience and knowledge of  Social Media Network platforms and campaigns in growing and engaging customer base​
  • ​​Coordination, Monitoring and Reporting
  • Interpersonal Skills
  • Problem Solving
  • Networking, Partnering and Influencing
  • Communication Skills
  • Process Management
  • Drive for Results
  • Management Excellence
  • Customer Focus
  • Leadership
  • Values, Ethics and Integrity​
Job Challenges
  • Managing work priorities effectively within competing projects, set timeframes and standards
  • Developing collaborative working relationships (effective networks both internal and external stakeholders) and reaching out to potential customers in remote areas
  • Coordinating the management of customer queries and complaints with various internal stakeholders with BPC
  • Keeping abreast with technological changes and advancements
  • ​Changing Business and Community mind-set and view of BPC’s brand and services