PUBLIC RELATIONS & DIGITAL MARKETING OFFICER – Boitekanelo College 576 views

Key Responsibilities

• Develop, implement, and manage integrated public relations and digital marketing strategies that enhance the college’s brand presence.
• Lead content creation for digital platforms, including social media, website, newsletters, blogs, and promotional materials.
• Plan and coordinate events and campaigns that support engagement goals, including open days, community outreach, and internal functions.
• Serve as a spokesperson and brand ambassador in public settings, including radio interviews, presentations, and community forums.
• Build and maintain strong relationships with media outlets, partners, influencers, and stakeholders.
• Produce regular press releases, media advisories, and newsletters to drive awareness and positive coverage.
• Monitor and analyze digital performance metrics, ensuring content and PR efforts deliver measurable impact.
• Stay current with emerging market trends, social platforms, and best practices in PR, marketing, and communications.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• Minimum 3 years of relevant experience in PR, digital marketing, content creation, or communications.
• Proven experience in event coordination and public speaking.
• Strong proficiency in social media platforms, digital tools, and analytics.
• Excellent written and verbal communication skills.
• Creativity, initiative, and the ability to work independently and in a team environment.
• Comfortable engaging with media, including radio and live interviews.

How to Apply