Job Summary
- Type: full-time
- Location: Gaborone
- Category: Sales and Marketing
- Closing Date: 2026-04-27
Key Responsibilities
- Operational Performance: Regularly review Operational KPI performance – Ordered vs Delivered; Adequate Stock Levels are maintained. Distribution partners sustainability is monitored through: Monthly/Quarterly P&L reviews. DOSA Audits and action plans
- Accurate Data for Business Modelling: Ensure that all customer master data related to sales is maintained accurately, contributing to more reliable business reporting and decision-making.
- Efficient Customer Visit Scheduling: (Deliveries/Van Sell) Achieve optimized resourcing and sequencing of customer visits, contributing to cost-effective operations and streamlined route management.
- Improved RTM Initiatives: Provide well-evaluated RTM proposals that lead to better business outcomes in terms of sales, customer engagement, and promotional effectiveness.
- Successful RTM Model Implementation: Ensure that RTM simulations result in feasible and successful implementations that align with business goals and market demands.
- Business RTM Model Application: Apply the business RTM model to allocate resources and schedule customer visits efficiently, achieving modelled cost objectives on an annual basis or as business needs change. Ensure that all customer interactions are strategically aligned with the RTM model to optimize performance and cost-efficiency.
- RTM Setup Evaluation and Optimization: Evaluate existing RTM setups to identify opportunities for improvement and recommend optimal RTM proposals for various commercial initiatives. Address product, promotion, market, customer, and employee factors to enhance the effectiveness of the RTM strategy and improve overall commercial performance.
- Simulation and Feasibility Testing: Simulate proposed RTM models using defined parameters to assess their feasibility and effectiveness before implementation. Analyze simulation results to ensure that proposed models meet business objectives and can be practically executed.
- Cross-Functional Alignment: Coordinate with finance, HR, central and regional sales teams, and other stakeholders to align RTM strategies and ensure consistent execution across all levels. Address any discrepancies or issues with RTM strategies to maintain a unified and effective approach across the organization.
- Continuous Improvement: Regularly review RTM processes and gather feedback from stakeholders to identify areas for improvement and implement necessary changes. Adapt RTM strategies and processes to address evolving business needs and ensure continued efficiency and effectiveness.
Requirements
- Bachelor’s degree in Logistics, Marketing, Business, or a related field
- 3-4 years’ experience in sales within an FMCG environment
- Experience in applying RTM principles to optimize sales operations would be advantageous
- Advanced proficiency in Microsoft Excel and experience with routing and logistics software
- Proficient in maintaining large datasets, ensuring accuracy and consistency for reporting and analysis
- Strong understanding of RTM models, with the ability to apply and interpret these models in a commercial setting
- Ability to evaluate and recommend optimal RTM solutions based on market, product, and customer needs
- Advanced skills in Excel for data analysis and modeling, including proficiency with routing and logistic software
- Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions
How to Apply
REF Code: CCB260417-4
About the Company
Coca-Cola Beverages Botswana operates as the country's leading bottler and distributor for The Coca-Cola Company. As a vital subsidiary of Coca-Cola Beverages Africa (CCBA), it is responsible for manufacturing, marketing, and distributing a wide array of non-alcoholic ready-to-drink beverages across Botswana. The company ensures product availability through an extensive network, serving communities from Gaborone to remote regions. Committed to local economic development, it provides significant employment opportunities and supports various community initiatives within Botswana. Their portfolio includes beloved brands like Coca-Cola, Fanta, and Sprite, alongside local water and juice brands.
Botswana's leading bottler and distributor of non-alcoholic beverages.
Frequently Asked Questions
What typical qualifications, certifications, or educational background are required for a Route to Market Specialist role in Botswana?
Candidates typically need a Bachelor's degree in Business Administration, Marketing, or a related field, along with several years of relevant experience in sales or distribution within the FMCG sector. Practical knowledge of Botswana's retail landscape and market dynamics is highly valued.
What are the common day-to-day responsibilities of a Route to Market Specialist in Botswana's dynamic market?
Daily tasks often involve analyzing market trends, optimizing distribution channels, and developing strategies to improve product availability and visibility across various outlets. This role requires frequent interaction with sales teams and distributors to implement market initiatives effectively across Botswana.
What is the typical work culture and what key expectations should a Route to Market Specialist anticipate in a prominent company in Botswana?
The work culture generally emphasizes strong teamwork, results-orientation, and a proactive approach to problem-solving. Expectations include consistent achievement of market objectives, adaptability to local business practices, and clear communication with stakeholders across various regions of Botswana.
What are the realistic career progression or growth paths for a Route to Market Specialist within the sales and marketing industry in Botswana?
Successful specialists can often advance to roles such as Senior Route to Market Specialist, Sales Manager, or even Brand Manager within the commercial division. Further growth opportunities may include moving into regional management or strategic planning roles within Botswana or the broader SADC region.
What typical benefits, such as leave, medical aid, or pension, can a Route to Market Specialist expect from employers in Botswana?
Most reputable employers in Botswana offer competitive benefits packages that generally include statutory annual leave, contributions to a medical aid scheme, and participation in a company pension fund. Some may also provide transport allowances or performance-based incentives relevant to sales roles.
What is the application process for this role in Botswana, and what qualities do employers typically look for in candidates?
The application process usually involves submitting an updated CV and a compelling cover letter online, followed by interviews. Employers seek candidates with a proven track record in sales or marketing, strong analytical skills, an understanding of the local market, and excellent interpersonal abilities.
One Comment
Im Baabona Isake from Molalatau looking for job im 18years and above.Im not more in words thats where i stop thank u