Job Summary
- Type: full-time
- Location: Gaborone
- Category: Business Analytics
- Closing Date: 2026-07-17
Key Responsibilities
- Analyse sales, customer, portfolio, and digital channel performance to identify trends and growth opportunities;
- Provide commercial insights to improve customer acquisition, retention, profitability, and sales effectiveness;
- Monitor campaign performance and competitor activity to support strategic decision-making;
- Develop dashboards, reports, and performance insights for management;
- Partner with cross-functional teams to enhance commercial performance and the digital customer journey.
Requirements
- Bachelor’s Degree in Business Analytics, Data Analytics, Statistics, Mathematics, Economics, Finance, Accounting, Actuarial Science, Information Systems, Computer Science, or a related field. A postgraduate qualification is an added advantage.
- Minimum of 5 years’ experience in financial services or a similar commercial environment; Experience in business analytics, sales analytics, customer or portfolio analysis, and reporting; Proficiency in dashboards and data analysis tools.
- Business and data analytics; Power BI, Advanced Excel, SQL, and data visualisation; Strategic thinking and commercial acumen; Customer insights and sales performance analysis; Stakeholder management and collaboration; Problem-solving, communication, integrity, and attention to detail.
How to Apply
About the Company
Bayport Financial Services Botswana (Pty) Ltd is a prominent microfinance institution dedicated to providing accessible financial solutions to formally employed individuals across Botswana. As a proud subsidiary of the Bayport Management Ltd group, it leverages international best practices to deliver tailored products designed for the local market. The company specializes in unsecured credit and insurance products, empowering Batswana to achieve their financial aspirations responsibly. Operating with a strong commitment to responsible lending and customer service, Bayport Botswana aims to foster sustainable economic growth and financial inclusion. Its robust network of branches ensures services are readily available throughout Botswana, making a significant impact on personal and national development.
Empowering Batswana with accessible financial solutions.
Frequently Asked Questions
What are the typical educational qualifications or certifications required for a Digital Sales Lead role in Botswana's financial sector?
Candidates for a Digital Sales Lead often need a Bachelor's degree in Marketing, Business Administration, or Information Technology. Relevant certifications in digital marketing, sales automation, or business analytics would also be highly advantageous.
What are the common day-to-day responsibilities for a Digital Sales Lead in a commercial financial services environment in Botswana?
A Digital Sales Lead typically focuses on developing and executing digital sales strategies to acquire new commercial clients and grow existing relationships. This involves managing online channels, optimizing lead generation campaigns, analyzing sales performance data, and leading a small team to achieve targets.
How does the local work culture in Botswana typically influence the role of a Digital Sales Lead, especially in financial services?
Botswana's professional work culture emphasizes respect, collaboration, and strong adherence to ethical standards and regulatory compliance, which is crucial in financial services. Building strong interpersonal relationships with colleagues and clients, alongside demonstrating reliability and initiative, is highly valued.
What are the realistic career progression or growth paths for a Digital Sales Lead within a financial services company in Botswana?
Successful Digital Sales Leads can realistically advance to positions like Head of Digital Marketing, Sales Manager, or even broader roles within business development and strategy. Opportunities for specializing in areas like e-commerce, customer experience, or analytics within the financial sector are also common.
What typical benefits can one expect for a Digital Sales Lead position in a financial services company in Botswana?
Standard benefits usually include contributions towards a medical aid scheme and a pension fund, in line with local employment regulations. Employees can also expect annual leave days, and often performance-based incentives or bonuses tied to achieving sales targets.
What do employers in Botswana typically look for in a strong candidate for a Digital Sales Lead role, and how does one apply?
Employers seek candidates with a proven track record in digital sales, strong leadership capabilities, and analytical skills to drive online commercial growth. Applications typically involve submitting a detailed CV and cover letter online, followed by interviews and potentially an assessment of digital proficiency.