Transformation! Change! Technology! We are looking to recruit talented, innovative, dynamic and highly motivated individuals to fill in the following vacancies.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-09-03
REPORTS TO: CHIEF MARKETING OFFICER
OBJECTIVE OF THE POSITION
- Develop and lead BT’s overall marketing strategy to drive brand equity, customer acquisition, and revenue growth.
- Direct integrated marketing campaigns across ATL, BTL, digital, and experiential platforms.
- Lead the research and insights agenda to inform product development, positioning, and go-to-market strategies.
- Manage the marketing budget and agency partnerships to ensure cost efficiency and campaign effectiveness.
- Drive cross-functional collaboration across the business to ensure marketing alignment with corporate priorities.
- Monitor and report on key performance indicators related to marketing activities and brand performance.
MINIMUM QUALIFICATIONS
- Degree in Marketing, Communications, Business, or related field.
- Master’s degree in a related field will be an added advantage.
EXPERIENCE
- Minimum of 10 years’ experience in marketing and/or communications.
- At least 5 years at a senior leadership level overseeing teams and strategy execution.
- Experience working with senior management and leading organisational change initiatives.
LEGAL CERTIFICATION / PROFESSIONAL MEMBERSHIP
• Membership in a recognized Marketing or Business professional body will be an added advantage.
How to Apply
Apply online: www.btc.bw
Phone: (267) 395 8000
Address: P.O Box 700 Gaborone, Botswana
About the Company
Botswana Telecommunications Corporation (BTC) stands as a cornerstone of digital connectivity across Botswana, offering a comprehensive suite of telecommunications services. As a key player in the nation's infrastructure, BTC provides reliable mobile, fixed-line, internet, and data solutions to both individuals and businesses. Since its establishment, it has been instrumental in bridging the communication gap and fostering economic growth within Botswana. BTC continues to invest in advanced technologies, ensuring robust network coverage and innovative services tailored to the evolving needs of the Batswana people. Its commitment extends to empowering communities and contributing to Botswana's journey towards a fully connected future.
Your World. Connected.
Frequently Asked Questions
What qualifications and certifications are typically required for the Head of Brand & Marketing role at Botswana Telecommunications Corporation?
A bachelor’s degree in Marketing, Business Administration, Communications, or a related field is standard; many employers prefer a master’s degree or postgraduate diploma. Professional certifications such as CIM (Chartered Institute of Marketing) or digital marketing credentials (e.g., Google Ads, Meta Blueprint) are valued, especially given Botswana’s growing emphasis on integrated and data-informed marketing strategies.
What does a typical day look like for someone in this role in Botswana?
The role involves leading brand strategy development, overseeing multi-channel campaigns (TV, radio, social media, and community activations), and collaborating with local agencies and government stakeholders on national telecom initiatives. Daily tasks include reviewing campaign performance metrics, briefing creative teams in Gaborone or Francistown, and aligning marketing plans with Botswana’s national ICT policy and consumer behaviour trends.
How does Botswana’s work culture influence expectations for leadership in marketing roles?
Respect for hierarchy, consensus-driven decision-making, and strong interpersonal communication are essential—leaders are expected to engage respectfully with senior management and community leaders. Punctuality, relationship-building through face-to-face interaction, and cultural awareness (e.g., sensitivity around language, tribal affiliations, and public holidays) are practical expectations in Botswana’s corporate environment.
What realistic career progression paths exist after serving as Head of Brand & Marketing in Botswana’s telecom sector?
Common next steps include moving into Group Marketing Director roles across regional telecom operators (e.g., within the SADC region) or transitioning into C-suite positions like Chief Commercial Officer. Some professionals pursue board appointments with state-owned enterprises or establish local marketing consultancies aligned with Botswana’s Vision 2036 private-sector growth objectives.
What benefits—such as leave, medical aid, and pension—are typically offered for this role in Botswana?
Employers like BTC generally provide 25–30 days of annual leave, comprehensive medical aid covering dependants, and mandatory membership in the Botswana National Pension Scheme (BNPS). Additional benefits may include housing allowances, transport support, and professional development funding—subject to collective bargaining agreements and internal HR policies.
How should I apply, and what do employers in Botswana specifically look for in candidates for this role?
Applications are usually submitted via BTC’s official careers portal or through the Public Service Commission if the role is classified under government-linked appointments. Employers prioritise proven experience in regulated sectors, fluency in English and at least one local language (e.g., Setswana), and demonstrable success in launching campaigns that resonate with Botswana’s diverse urban and rural audiences.