The University of Botswana (UB), a premier state-owned tertiary institution dedicated to shaping the future through excellence, research, innovation and meaningful societal impact, invites applications from accomplished and suitably qualified professionals for the position of Manager: Marketing and Branding in the Department of Corporate Affairs . The Manager: Marketing and Branding is responsible for planning, organizing, developing and leading the execution of University-wide marketing and branding strategies, initiatives, campaigns and activities to enhance the University’s visibility, reputation and engagement with its target audiences. The position holder will provide strategic marketing and branding advice in support of product development, customer journey and experience and marketing positioning to support the University’s mission and objectives.
Job Summary
- Employer: University of Botswana
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Salary: The University of Botswana offers a competitive salary and benefits commensurate with experience and qualifications.
- Closing Date: 2026-10-27
Key Responsibilities
- Assist to develop and implement comprehensive marketing programmes and strategies to promote the University’s programmes, events, and achievements;
- Manage digital marketing campaigns, including social media, email marketing, and online advertising;
- Conduct market research and analyse data to identify trends, opportunities and areas for improvement;
- Establish data management and tracking systems to monitor the University’s marketing efforts;
- Collaborate with academic and other relevant departments to create targeted marketing materials, campaigns and manage marketing or exhibit spaces;
- Monitor and analyse campaign performance metrics to measure the effectiveness of marketing efforts and Return on Investment;
- Maintain and enhance the University’s brand identity and ensure consistent application across all communications and materials;
- Develop brand guidelines and ensure compliance across all departments and external partners;
- Create compelling content that reflects the University’s mission, values, and achievements;
- Oversee the design and production of marketing collateral, including brochures, flyers, and multimedia content;
- Manage and lead public education on the University’s products and services;
- Plan, coordinate, and execute university events, including open days, graduation ceremonies, and community outreach programmes;
- Manage event logistics, including budgeting, vendor relationships, and on-site coordination;
- Develop promotional strategies to increase event attendance and engagement;
- Ensure events align with the university’s brand and strategic goals;
- Oversee the operations of the university merchandise shop, ensuring a diverse and appealing product range;
- Develop and implement merchandising strategies to drive sales and enhance brand visibility;
- Coordinate the design, production, and distribution of merchandise for university events and promotions;
- Conduct market research to identify new merchandise opportunities and trends;
- Monitor sales and financial performance of merchandise, adjusting strategies as needed;
- Manage inventory, pricing, and vendor relationships to optimize profitability;
- Coordinate promotional activities and special offers to attract customers;
- Provide excellent customer service ensuring client and stakeholder satisfaction;
- Establish and maintain partnerships with relevant internal and external stakeholders to enable effective delivery of the departmental mandate, as necessary;
- Resolve customer enquiries and issues in a timely and efficient manner;
- Identify and address areas of improvement for customer and stakeholder experience;
- Assist with the development and management of the departmental budget;
- Develop and manage Marketing and Branding risk register with clear mitigation strategies;
- Contribute to the development of the University’s and departmental strategies, policies, plans and procedures, and lead implementation at a unit level;
- Develop and implement marketing and branding strategies, as well as associated public relations plans in line with the departmental strategy;
- Manage the unit’s operational performance against established goals and objectives identifying areas for improvement and recommending corrective action as needed and Undertake any other duties as directed by the supervisor in line with the role.
Requirements
- Have a minimum of a Master’s degree in Marketing, Branding, Communications, Business Administration, or related field;
- Be a member of recognized professional body (e.g. PRISA, CIM, IABC).
- A minimum of six (6) years relevant work experience, with at least three (3) years at senior professional/officer level. Higher Education experience is preferred.
- Proficiency in digital marketing tools, content management systems, and analytics platforms;
- Strong project management and organizational skills;
- Exceptional written and verbal communication abilities;
- Creativity and the ability to think strategically;
- Understanding of market research techniques and data analysis;
- A valid driver’s license and willingness to travel.
Salary
The University of Botswana offers a competitive salary and benefits commensurate with experience and qualifications.
How to Apply
To apply, please visit: ub.bw
Vacancy Circular No: IRC 3555
About the Company
The University of Botswana (UB) was established in 1982, as the first institution of higher education in Botswana. The university currently has three campuses: one in the capital city Gaborone, one in Francistown, and another in Maun. The University of Botswana is divided into six faculties: Business, Education, Engineering, Humanities, Health Sciences, Science and Social Sciences and the Sir Ketumile Masire Teaching Hospital. UB is ranked 1201–1500 in the world and 21st in sub-Saharan Africa in the 2024 Times Higher Education World University Ranking.
Frequently Asked Questions
What qualifications and certifications are typically required for a Marketing and Branding Manager role at a university in Botswana?
Most employers require a Bachelor's degree in Marketing, Communications, or Business Administration, with a Master's degree often preferred for senior roles. Professional certifications such as CIM (Chartered Institute of Marketing) or digital marketing credentials from recognized institutions strengthen your application. Prior experience in higher education marketing or corporate communications is highly valued.
What are the typical day-to-day responsibilities of a Marketing and Branding Manager at a Botswana university?
You will oversee brand strategy, manage digital and print campaigns, coordinate events like open days, and supervise content creation for social media and websites. The role involves collaborating with academic departments, managing external agencies, and monitoring brand reputation across stakeholders. Regular reporting to senior leadership on marketing performance and student enrollment metrics is also expected.
How does workplace culture and hierarchy typically function in Botswana's public university sector?
Botswana's public universities maintain formal hierarchies where respect for seniority and proper channels of communication are essential. Decision-making often involves consultation across multiple departments, so patience and relationship-building skills are crucial. Punctuality and professional dress codes are generally expected, though flexibility exists during peak academic periods.
What career progression opportunities exist for marketing professionals in Botswana's higher education sector?
Progression typically moves from officer to senior officer, then to manager and potentially director-level positions overseeing institutional communications. Some professionals transition to consultancy, government communications roles, or private sector leadership. Continuous professional development and networking through bodies like BITC or CIM Botswana support advancement.
What benefits are commonly offered for full-time managerial positions at public institutions in Botswana?
Standard benefits include pension contributions through the Botswana Public Officers Pension Fund or similar schemes, medical aid coverage, and generous annual leave typically ranging from 20-30 days. Additional perks may include professional development allowances, subsidized housing or transport, and gratuity upon contract completion. Specific packages vary by institution and employment terms.
What do employers in Botswana typically look for when hiring for marketing leadership roles, and how should I apply?
Employers prioritize demonstrated campaign results, digital competency, and understanding of local market dynamics including youth and multicultural audiences. Applications require a tailored CV highlighting measurable achievements, certified copies of qualifications, and references from previous supervisors. Submit through official channels such as the university's HR portal or advertised government recruitment platforms, following all instructions precisely.
