Overall
Orange invites candidates who wish to be part of a dynamic workforce to apply for the following position:
B2B Marketing Manager
Reporting to the Chief Marketing Officer, the successful candidate will be responsible fordevelopment and implementation of marketing value proposition to better address B2B customers.
WE ARE STILL MAKING CVs FOR P100. COVER LETTERS FOR P50
Pay with FNB EWallet to 76981238 or Orange Money on number 76981238
Whatsapp us on +26776981238
JOIN US ON OUR WHATSAPP CHANNEL HERE
The main duties include but are not limited to:
- Define the B2B market segmentation.
- Define the best-of-the-breed offers for B2B customers according to the market segmentation.
- Propose and implement clear segmentation in cooperation with Sales teams, IT and Network teams, as well as After Sales teams.
- Design and ensure the successful implementation of B2B offers in line with the strategic plan and the budget ambitions.
- Contribute to the preparation of Marketing and Strategic Plans.
- Ensure the good lifecycle management of B2B offers specifically on the pricing model, the go to market, launch and in life management phases.
- Prepare offers and related business cases.
- Work closely with Finance to ensure that pricing of all B2B offers and products is in line with profit margins.
- Design segmented customer journey and implement it.
- Define communication strategy.
- Ensure the provision of strong communication and co-ordination between all involved teams.
- Define communication guidelines (ATL and BTL) together with communication team.
- Coordinate with mass-market marketing teams on roadmaps (offers, communication, promotions)
- Ensure the delivery of validated marketing specifications to support B2B offers to be launched.
- Manage customer surveys and market sizing research for B2B.
- Provide analysis and benchmark of competitors’ activities and market analysis.
- Analyse the market opportunity of a new B2B offer or service.
- Identify and drive initiatives to support delivery of B2B budget targets (customer base, churn, ARPU, AUPU).
- Monitor the key performance indicators of B2B offers launched and alert management when offers begin to lose popularity.
Skills:
- Strong and relevant experience in B2B Marketing
- Computer literate (MS Office).
- Leadership.
- Excellent interpersonal, oral and written communication skills.
- Creative.
- Proactive.
- Project management and organizational skills.
- B2B market knowledge.
Qualifications and experience:
- Marketing/Business Degree or equivalent.
- 5 years in the B2B marketing field.
More Information
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JOB APPLICATION DETAILS
Interested candidates who meet the minimum requirements can submit their applications, updated CV and certified copies of their academic certificates to:
[email protected]
The subject window on email should only contain the title of the position being applied for.
Closing date: 15th March 2019
Kindly note, that Orange Botswana shall only correspond to short-listed candidates.
- This job has expired!
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