MARKET RESEARCH ANALYST

 

Job description

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Market Research Activities relating to the following Operations;

Western Furniture (In all locations, Gaborone, Mogoditshane, Molepolole, Tlokweng, Maun & Kasane)
Western Car Rental
Guest Houses

Turf/ Artificial Grass Sales

Responsibilities

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

Understand business objectives and design surveys to discover prospective customers’ preferences

Compile and analyze statistical data using modern and traditional methods to collect it

Perform valid and reliable market research SWOT analysis (a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats).

Interpret data, formulate reports and make recommendations

Use online market research and catalogue findings to databases

Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Remain fully informed on market trends, other parties researches and implement best practice

Requirements
Proven market research analysis experience

Ability to interpret large amounts of data and to multi-task

Strong communication and presentation skills

Excellent knowledge of statistical packages, databases and MS Office

Search engines, web analytics and business research tools acumen

Familiarity with CRM programs

Adequate knowledge of data collection methods (polls, focus groups, surveys)

Working knowledge of data warehousing, modelling and mining

Strong analytical and critical thinking

Qualification

Bachelor’s Degree in Statistics, Marketing or related field
You’ll specialize in either quantitative or qualitative research. Quantitative research involves working with statistics and percentages and can deliver quick results.
Qualitative research involves analyzing opinions and can provide the reasons behind certain percentages. Qualitative research is a longer process, sometimes lasting years.
Pre-entry experience in areas such as research, statistical data analysis and interview techniques will be helpful.
Experience in Management & Marketing.

Skills

Interpersonal skills, with strong written and oral communication skills
Good analytical and numerical skills

Accuracy and attention to detail

The ability to use initiative

Excellent organizational skills

Business awareness

Creativity and problem-solving skills

Teamwork and negotiation skills

Flexibility and drive

IT literacy

Interest in psychology and behaviour.