Social Media & PR Executive

Requirements

• Entry level
• No Education
• Salary to negotiate
• Francistown

Description

Full or Part-time position

The North East Business and Innovation Centre (BIC) offers customers a unique environment to start and grow their business. Offering a broad range of commercial property across its three centres, the BIC has developed a range of tailor made services and facilities to encourage entrepreneurship and to meet the needs of thriving businesses across the region.

We are looking for a talented Social Media and PR Executive to maintain and further develop a strong presence for our company: implementing online marketing strategies through our social media accounts across a number of platforms including Facebook, Twitter and LinkedIn; creating press releases and original content for both online and offline distribution. As an integral member of a small friendly team, the role will involve working across an exciting mix of projects and clients including aspiring entrepreneurs and growing businesses.

At the BIC we embrace flexible working, and are happy to receive applications from candidates who seek a full-time or a part-time role.

The successful candidate (s) will carry out the following responsibilities:

Duties and Responsibilities:

• Create a social media strategy in line with business objectives for both corporate marketing and individual BIC products and services.
• Development of exciting, innovative and creative content for all digital and social media activity (including websites) to extend the reach of our brand messages.
• Writing press releases, blogs etc. and sharing content via existing and new distribution channels.
• Communicate with an array of interesting clients to gather what’s needed to generate a press release.
• Execute all social media activities (i.e. tweeting, sharing content, engaging, liking, sponsored posts etc.) to increase social reach.
• Create and manage a social media calendar for all planned content across the year.
• Coordinate campaigns and calls-to-action to generate qualified leads for the business.
• Design, create and manage promotions and paid-for social ad campaigns across Twitter, Facebook and LinkedIn.
• With support from our web specialist, create social media imagery for all networks.
• Advise on content and related design in relation to all marketing collateral.

Key Performance Indicators:

Increasing web traffic and customer engagement metrics aligned with broader marketing strategies.
Development of original content.
Suggestions for creative ways to attract more customers and promote our brands.
Skills & experience required for the role

Work experience in copywriting and PR, ideally in a B2B environment.
Expert knowledge and work experience of main social media channels within a business context.
Be fully immersed in the world of social media on a personal level.
Strong business copywriting skills and ability to produce creative content, text and images.
Excellent communications skills and pro-activity in suggesting new ideas for social media and PR activity.
Working knowledge of social media management systems, preferably Hootsuite.
Familiarity with online marketing strategies and marketing channels.

Qualifications & characteristics

Educated to a good standard at GCSE or equivalent with a minimum of grade C in English and Maths. Ideally the successful candidate will also have achieved a Level 3 qualification or above in Marketing, PR, Journalism or related field.
Well organised and self-motivated with the ability to work to deadlines and a high degree of accuracy and attention to detail.
A team player with a positive and optimistic outlook.
Ability to grasp future trends in digital technologies and an interest in continuing professional development.

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To apply please send your CV and covering letter to Jacqui Danks, HR Manager, by email: jacqui.danks@ne-bic.co.uk and specify whether you are interested in full-time or part-time hours.

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Closing date for applications: Wednesday 9th January 2019

Thank you for your interest in this role!