ORANGE BOTSWANA – SOCIAL MEDIA AND PR EXECUTIVE

 

Job description

Reporting to the PR and Digital Specialist, the successful candidate will be responsible for managing campaigns on all Orange Botswana social media platforms, to increase reach and audience engagement. Additionally, the candidate will be the focal point for coordination of the relationship between Orange Botswana & external parties, including Media, Business Partners, Affiliates, Advertising Agencies and Designers.

The main duties include but are not limited to:

Social Media

Oversee all existing company social media accounts .
Develop engaging, creative, and innovative content for regularly scheduled posts, aligned to the marketing roadmap, and Orange Botswana’s strategic initiatives
Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand message.
Increase growth of Orange social media followership.

Coordinate a social media ambassador program with staff, EXCO and other key stakeholders, to expand Orange Botswana’s social media reach.

Develop digital campaigns that drive engagement, conversions, traffic, or revenue.

Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

Public Relations

Develop effective PR plans using appropriate strategies and tactics.
Organize and coordinate PR activities.
Liaise with the Communications and Corporate Teams to ensure consistency in promoting the Orange Botswana corporate image.
Measure and produce reports on PR KPIs and each PR campaign.
Write and produce content for internal and external communication material press releases, newsletters, posts, presentations, and letters
Lead Design and Visual Content Creation

Create, and/or manage a consultant to create, and maintain Orange Botswana’s graphics and materials.
Manage the image/graphic acquisition and files for all of Orange Botswana’s staff and key stakeholders to use.
Maintain a consistent voice and look throughout all Orange Botswana’s social media communication designs, ensuring brand standards are followed.
Responsible for organising, indexing and maintaining the internal photo and video library.
Have a priority list of photo-shoots required each season and coordinate all logistics
Reporting

Track social media paid outreach expenses and other assigned project expenses to ensure projects stay in budget.
Manage PR budget
Lead analysis, conduct testing, derive insights, and convert data into actionable reports and outreach efforts to inform staff and Management to guide continuous improvement of social media campaign results.
Provide training for staff, EXCO and other key stakeholder on tools and social media best practices
Engage and manage external partners as desired to help support your individual work plan.

Requirements
Qualifications and experience:

Marketing/Communications/ Journalism Degree or Equivalent 3 years in the Social Media/ Marketing /Journalism field