Job Expired

Marketing Manager C – IRC204707 at Finance House, Gaborone, South East District, Botswana in FNB Botswana Marketing and Communications

Ends 21 Sep 2021

purpose

To effectively provide operational support to the Trade Operations team.

experience and qualifications

BCom Marketing or BA (Hons).
MBA would be advantageous.
Management Development Programme.

responsibilities

Drive business strategy by providing marketing expertise and translating business objectives into the relevant channel marketing, sponsorships, advertising, events, merchandising and communications, or a mix thereof.
Create strong partnerships with the relevant channels and product houses to ensure alignment to segment objectives and to optimise the impact of marketing campaigns, activities and projects to expand market share and achieve growth targets.
Design and develop the relevant integrated portfolio marketing plans that ultimately result in profitable growth of the portfolio across all product houses and digital channels.
Manage and/or coordinate various specialist marketing skill sets/people and roles within the segment, centre and business unit teams to ensure an integrated, balanced and holistic delivery against strategy.
Actively seeks ways to improve efficiency and effectivity of focussed and integrated marketing campaigns, activities and projects.
Serve as an active member of the relevant leadership team through partnership with colleagues, driving collaboration and integrating deliverables to optimise the impact of an integrated marketing approach on the relevant customer segment.
Develop and manage relationships with business through professional partnership and provision of specialist support and advice in order to maximise the influence and impact of the marketing function.
Effectively measure, monitor and report on the relevant project and marketing budgets.
Continuously report on key performance outcomes and deliverables, as well as progress against strategy, and implement appropriate subsequent actions.
Marketing Insights: Gather relevant market data in collaboration with appropriate stakeholder and compile insights to inform strategic decision making. Makes use of available research and insights to inform relevance of marketing inputs across the marketing mix.
Plan and manage performance, skills development, employment equity, talent and culture of team in order to improve innovation, achieve efficiencies and increase competencies
Promote and apply professional and franchise standards, practices and governance which are aligned to the marketing strategy.
Documents and disseminate key insights from key marketing initiatives to ensure continuous learnings in line with group processes and frameworks.

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