Social Media Manager

 CORE ROLES AND RESPONSIBILITIES

•   Use  social media marketing tools to create and maintain the company’s brand
• Working with marketing professionals to develop social media marketing campaigns
•  Interact  with customers and other stakeholders via the company’s social media accounts
•  Analyze the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and make recommendations for improvements
•  Research  social media trends and inform management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
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 SKILLS

• Social media: The ability to use social media to maintain or build a brand
• Communication: Great verbal and written communication skills are essential for this occupation.
• Creativity: Crafting engaging content
• Technology: Computer skills, skills in using social media platforms, and skills in using tools that analyze social media platforms are requirements for this position.
• Time management: The skill of organizing tasks to meet deadlines is essential for this professional role

REQUIREMENTS

•  Digital Marketing Certification
• Direct Entry