EXECUTIVE DIRECTOR, COMMUNICATIONS AND MARKETING – BURS

VACANCY 

EXTERNAL ANNOUNCEMENT BE PART OF THE CHANGE!

ABOUT BURS

The Botswana Unified Revenue Service (BURS) is mandated to collect tax revenue, facilitate trade, manage borders, and play a critical advisory role to Government. BURS has embarked on an exciting transformation journey and aims to attract highly qualified, versatile visionary leaders to drive the change. To be part of this noble journey, you are invited to express your interest in the positions below if you fully meet criteria.

6. EXECUTIVE DIRECTOR, COMMUNICATIONS AND MARKETING

JOB PURPOSE

The purpose of this role is to develop and implement communication and marketing strategies, manage internal and external communication, as well as drive brand management and reputation through strategic communication and marketing initiatives.

KEY RESPONSIBILITIES

• Develops and implements comprehensive communication and marketing strategies

• Manages all internal and external communication channels and platforms

• Cultivates and maintains relationships with key stakeholders, including Government agencies, partners, and the media

• Enhances BURS’ brand image and reputation through strategic branding initiatives

• Leads crisis communication efforts and manages reputation risks effectively

• Oversees the creation of engaging content for various communication mediums, including digital, print, and social media

• Monitors and analyses communication and marketing metrics to measure effectiveness and Return on Investment

• Represents BURS at public events, conferences, and industry forums

QUALIFICATIONS AND EXPERIENCE

• A Master’s Degree in either Communication, Marketing, Public Relations, or related field.

• At least 10 years’ relevant work experience in communication, marketing, or stakeholder engagement roles, with at least 5 years in a management capacity.