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3 years ago
Job Expired
Overview of role
Formulation, implementation and monitoring of a full suite Marketing Strategy aimed at enhancing awareness of the Cresta Brand.
Job description
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Drive digital transformation internally and externally leveraging on digital marketing across the Cresta sub-brands.
- Articulate the company’s desired image and market position
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, company event management, publicity, social media, lead generation campaigns and copywriting.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Understand, analyse and communicate market intelligence information to the relevant internal stakeholders.
Requirements, Education and Experience
Experience
- A minimum of 3 years marketing experience
- Experience with creating a marketing campaign, marketing strategy, and marketing plan.
- Experience with online marketing, including social media, and content marketing.
Skills
- Demonstrable track record in advertising, PR, brand building and social media
- Track record in developing marketing plans and campaigns for existing products ( exposure to hospitality products will be an advantage)
- Track record in new business development
- Understanding of public relations.
- Advanced communication skills.
- Ability to quickly adapt to change.
Disclaimer: This job description is not an exhaustive or comprehensive list of all the possible job responsibilities, tasks and duties. The responsibilities, tasks and duties of the jobholder may differ from those outlined in the Job Description. Other duties, as assigned might be part of the job.
WE ARE STILL MAKING CVs FOR P100. COVER LETTERS FOR P50
Pay with FNB EWallet to 76981238 or Orange Money on number 76981238
Whatsapp us on +26776981238
JOIN US ON OUR WHATSAPP CHANNEL HERE
Location
Gaborone
CLICK HERE TO APPLY ONLINE
- This job has expired!
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