Affluent Portfolio Manager – Standard Chartered  686 views

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit.  It’s about showing how you embody our valued behaviours – do the right thing, better together and never settle – as well as our brand promise, Here for good.

We’re committed to promoting equality in the workplace and creating an inclusive and flexible culture – one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.

Strategy

• Responsible for leading and executing a systematic portfolio management to enhance capability and consistency in client management through portfolio discipline.
• Providing a framework for leads management and portfolio effectiveness
• Generate New to Bank (NTB) leads sourced from Targeted lists and Senior Executives of Employee Banking, Commercial Clients and Business Clients to drive client acquisition
• Lead deepening initiatives by analyzing existing portfolio and driving contact management quality to increase revenue of existing to bank (ETB) clients to deepen client relationships
• Design effective approaches to drive online channel usage and to effectively manage client-led requests for successful conversion
• Co-ordinate the cross border referral process

Business

• Manage and analyse the Affluent Balance sheet to identify opportunities
• Drive Affluent initiatives based on portfolio structure and insights
• Support the RM team with portfolio insights
• Drive portfolio reviews to enhance client engagement activities
• Coordinate targeted client communications in line with segment growth ambitions
• Drive portfolio management of the existing base of Affluent clients. and execute optimization, cross-sell, up-sell and exit programs for this segment
• Drive and manage client retention strategies, including proactive and reactive retention programs
• Ensure high quality contact and account plans to drive relationship deepening
• Drive and manage client “Tail management” programs
• Guide and support RM portfolio right sizing
• Monitor and manage RM’s portfolio  rebalancing
• Monitor and drive client AUM and deposits
• Liaise with SBIM to ensure international referrals are recognized and revenue reflected in the segment and to relationship managers
• Develop effective leads generation  for acquiring  and deepening clients for the segment leading to NTB and ETB affluent  clients and co-ordinate consistent execution across markets
• Ensure efficient handling of client led requests from online and above the line campaigns

Processes

• Candidate to adhere to all Affluent policies and processes

People and Talent

• Candidate to work closely the RMs, Affluent Team Leader and Service RMs
• Key stakeholder will be Retail Analytics Team and Segment Head

Risk Management

• All business risks to be managed according to applicable Country and Group risk framework

Governance

• Country Governance framework will be followed

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the BW Affluent Team to achieve the outcomes set out in the Bank’s Conduct Principles
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

• Segment Head
• SBIA
• RMs
• Product Managers

Other Responsibilities

• Candidate will be responsible for the overall coordination of portfolio management actions for the Affluent Segment

• Relevant Business Degree with minimum  5 years of Consumer Banking experience
• Thought leadership in leads and portfolio management with an insightful appreciation across the entire range of Retail Clients products and services
• Deep understanding of client needs/purchasing behaviour and its drivers in the affluent client segment at different life stages
• In depth understanding of Segments & Distribution channels, e.g., Branches, Remote channels
• In depth understanding of key business drivers in Country with sound understanding of legal, political and economic situation/framework
• Strong strategic and analytical acumen coupled with strong execution capability
• Relationship building & influencing: able to build strong relationships across internal and external stakeholders.  Adept at working across matrix organizations