INTERNATIONAL CULTURAL MARKETING LIAISON – Chobe Holdings Limited

JOB DESCRIPTION

INTERNATIONAL CULTURAL MARKETING LIAISON

LOCATION: MAUN | REPORTING TO: MARKETING MANAGER

PURPOSE

The International Cultural Marketing Liaison’s core function will be to integrating operational facets, with particular focus on lodge management and food & beverage management, with international trends and market awareness to inform strategies and implementation in the marketing department with particular focus on changing cultural requirements.

Key responsibilities

KEY RESPONSIBILITIES

MARKETING

• USA, UK and European market analysis: trends, expectations, cultural requirements.
  Assist Marketing Manager in key market segmentation and targeting for USA. UK and European markets.
• Inform strategic advertising decisions for different cultural expectations.
• Identifying areas of potential conflict or concern for specific cultural traveller groups.
• Developing targeted marketing campaigns for specific cultural traveller groups.

OPERATIONS

Assist Operations Manager and Food & Beverage Manager in preparations for clients from key source markets based on cultural and expectations analysis and reporting.

• Inform sensitivity training with key lodge management on areas of concern or focus regarding the USA, UK and European traveller trends and requirements.
• Assist in setting Standard Operating Procedures for Food & Beverage supply chain and camp management to cater.

QUALIFICATIONS AND REQUIREMENTS

Formal Qualification (Diploma) or higher in Hospitality, Tourism or equivalent

• Travel industry work experience – Minimum 5 years
• International exposure to culture – Minimum 5 years. Preferably have lived in the USA, UK and/or Europe.
• Camp Management experience – Minimum 5 years
  Demonstratable understanding of lodge management and food & beverage experience.
  Proficiency in English – writing and linguistic skills, with a strong attention to detail
• Multi-tasking and time management skills, with ability to prioritise tasks.
• Demonstrable ability to manage people.
• An inspiring passion for Africa and Travel.
• Demonstratable in-depth understanding of international cultures.