SPECIALIST CREATIVE DESIGNER AND BRAND STRATEGIST – Cambridge Investments

Cambridge Investments is a company venturing into Real Estate targeting varied marker niches.

We are seeking a talented and self-driven Specialist Creative Designer and Brand Strategist (it), In this position, you Wit be responsible for establishing the marketing and design department, developing, and implementing creative design solutions and executing marketing strategies that effectively promote our real estate business and a credient engagement. environment.

Responsibilities:

• Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth.
• Design and develop visually creative concepts, designs, and brand strategies that align with the company’s goals and objectives.
• collaborate with external vendors, agencies, and partners to support marketing initiatives and ensure quality and timely deliverables.
• Provide creative direction and guidance to internal and external stakeholders to ensure brand consistency and quality.
• Conduct A/B testing and analyze data to optimize marketing campaigns and improve customer targeting and messaging. Monitor and analyze marketing performance metrics.
• Implement innovative solutions for product direction, visuals, and experience.
• Develop and execute marketing campaigns across various channels, including digital, social media, email, and traditional advertising, to reach target audiences and achieve marketing objectives.
• Conduct periodic brand audits to assess brand performance, identify areas for improvement, and propose innovative solutions.
• Manage and execute the design and production of marketing collateral, including brochures, presentations, social media graphics, and other promotional materials.

Requirements:

• Bachelor’s degree in graphic design, marketing, or a related field
• Strong portfolio demonstrating a range of creative design skills, including brand development, visual identity, illustration, motion graphics and marketing collateral.
• In-depth knowledge of design principles, typography, color theory, and visual storytelling
• Proficient in design software and technologies
• Excellent communication skills with stakeholders and ability to conduct market research.
• Traceable experience in dealing with and managing remote clients.
• Creative thinking and problem-solving skills to develop innovative marketing approaches.
• Ability to work under pressure and meet deadlines.
• Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
• Familiarity with Lobatse commercial, industrial, and residential property is an added advantage