BancABC is looking for a Manager: Marketing and Communications

Manager: Marketing and Communications

Closing Date: Monday, 15 January, 2018

There is an exciting career opportunity available at BancABC, part of Atlas Mara for a self-motivated individual with outstanding integrity, a good track record of performance, excellent oral and written communication as well as strong interpersonal skills. As part of its growth strategy, the bank is looking for an experienced candidate with suitable technical competencies to take up the above opportunity.

 

Main role

The Manager, will work with the Head, Marketing & Communications, to develop and implement strategic and operational marketing plans including promotions, campaigns and advertising that support business activities.

Principal Accountabilities

Execute customer, product and brand research activities to inform the product development and pricing strategies
Interpret the insights from various research to inform the marketing plans and deliver a comprehensive customer segmentation approach which provides an understanding of the behaviour, needs and attitudes of customer groups
Continuously determine customer segmentation basis and recommend suitable product approaches and marketing programmes to target and sustain viable segments

 

Work with company management to develop and execute brand plans
Continuously conduct market and competitor analysis for management information
Manage production of all publications ensuring adherence to franchise standards
Work with store management to develop store-specific promotions to meet store targets
Relationship management of local media companies and agencies and negotiate on price and quality.
Develop and deliver a social media strategy and manage the company’s social media platforms
Oversee the corporate social responsibility agenda and leverage on local and global initiatives for the benefit of the company
Minimum Education or Qualifications:
Relevant educational qualification required

 

Competencies:
A strong understanding of marketing and communications and consumer behaviour
Strategic thinking, flexing and implementation skills
Proven ability to establish credibility and network, build and maintain good relationships with sponsorship partners and agencies
Solution-focused, creative and flexible thinker with a strong “can do” attitude
Personal authority with proven ability to establish relationships and exert influence at all levels of the Bank and with other external stakeholders
Strong programme, project and change management skills
Excellent research skills

 

Strong writing abilities, with an ability to take complex terms and translate them into both plain English and Setswana
Basic art direction skills, creativity, both visually and in writing
Independent, self-organised, proactive, deadline-driven, robust and resilient with integrity and ethics

Key Skills and Experience:
At least 5 years of professional experience in Banking/Financial Services firm, or professional experience in the marketing and communications field

 

Application Instructions:
Interested and qualified candidates should please send a 5 minute long creative video indicating your suitability to this role via dropbox to: [email protected]. Only shortlisted candidates will be contacted.