We are looking for a dynamic and innovative Brand and Experiential Lead to drive our brand visibility, reputation, and stakeholder engagement through strategic brand activations, events, sponsorships, and Corporate Social Investment (CSI) initiatives. The successful candidate will play a pivotal role in ensuring a consistent brand experience across all touchpoints while championing sustainability and ESG principles in line with the Bank’s commitment to empowerment, transformation, and responsible business practices.
Job Summary
- Employer: NATIONAL DEVELOPMENT BANK
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Closing Date: 2026-10-19
Key Responsibilities
- Develop and implement the annual brand activation and events calendar.
- Plan and execute impactful internal and external brand events.
- Ensure consistent application of brand guidelines across all activations and communications.
- Collaborate with cross-functional teams to align activations with business objectives.
- Manage sponsorship agreements and strategic partnerships.
- Evaluate sponsorship opportunities based on business value and brand alignment.
- Track sponsorship performance, ROI, and brand visibility outcomes.
- Promote initiatives that support transformation, sustainability, and inclusion.
- Design and implement CSI programmes that deliver measurable social impact.
- Build partnerships with communities, NGOs, and government institutions.
- Monitor and report on CSI outcomes and stakeholder impact.
- Produce annual CSI and sponsorship impact reports.
- Manage relationships with creative, events, and PR agencies.
- Monitor agency performance against agreed service standards.
- Oversee campaign budgets, deliverables, and timelines.
- Ensure all marketing materials align with brand guidelines and ESG commitments.
- Maintain brand integrity across all channels and communications.
- Conduct regular brand audits and recommend improvements.
- Partner with Digital and Customer Experience teams to deliver a seamless brand experience.
- Drive internal brand engagement and employee brand ambassadorship programmes.
- Integrate ESG principles into sponsorships, activations, and CSI initiatives.
- Promote sustainable event management practices and responsible sourcing.
- Support social and environmental impact reporting.
- Align experiential marketing initiatives with the Bank’s ESG strategy.
- Monitor the performance of brand and experiential initiatives.
- Prepare post-event evaluations and management reports.
- Analyse market trends and competitor activity to inform strategy.
- Contribute to the marketing performance dashboard and reporting framework.
Requirements
- Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of five (5) years’ experience in brand management, events management, sponsorships, or related roles.
- Demonstrated experience managing agencies, CSI programmes, and large-scale experiential campaigns.
- Knowledge of ESG and sustainability marketing practices will be an added advantage.
- Strong project management and stakeholder engagement capabilities.
- Excellent analytical, reporting, and presentation skills.
How to Apply
To apply, please visit: forms.cloud.microsoft
About the Company
The National Development Bank (NDB) is a parastatal financial institution in Botswana, wholly owned by the Government of Botswana. Established by an Act of Parliament in 1963, NDB's core mandate is to promote economic development and diversification within the country. It provides a comprehensive range of financial products and services, including agricultural finance for crops and livestock, commercial loans, property finance, and dedicated schemes for Small and Medium Enterprises (SMEs) and young farmers. NDB plays a crucial role in supporting key economic sectors and fostering sustainable growth across Botswana, empowering individuals and businesses to contribute to the nation's prosperity.
Your Partner in Development
Website: https://www.ndb.bw/
Frequently Asked Questions
What qualifications or education do I need to become a Brand and Experiential Lead at a bank like NDB?
Most employers in Botswana require a Bachelor's degree in Marketing, Communications, or Business Administration. Professional certifications from BIDPA, BOCCIM, or international bodies like CIM add significant value. Experience in brand management, events, or customer experience is typically essential.
What would my day-to-day responsibilities look like in this role?
You would oversee brand strategy, manage experiential marketing campaigns, and coordinate activations at events like the Botswana Consumer Fair or agricultural shows. You will collaborate with agencies, track brand performance metrics, and ensure consistent messaging across all touchpoints. Regular reporting to senior management and budget management are also key duties.
How does workplace culture at Botswana banks typically affect this marketing role?
Botswana's banking sector values professionalism, punctuality, and respect for hierarchy. Decision-making can be consultative, so building relationships across departments is crucial. Work-life balance is generally respected, though campaign deadlines may require occasional extended hours.
What career progression opportunities exist for Brand and Experiential Leads in Botswana?
With proven success, you can advance to Head of Marketing or Marketing Director within 5-7 years. Some professionals transition to consulting or join larger regional banks with broader portfolios. Continuous upskilling in digital marketing and data analytics accelerates growth.
What benefits are typically included in full-time marketing roles at Botswana banks?
Standard packages include pension contributions through BPOPF or private schemes, medical aid covering local and sometimes regional healthcare, and annual leave of 20-25 days. Banks often provide performance bonuses, staff loans at preferential rates, and professional development allowances.
How should I apply, and what do Botswana employers prioritize in candidates?
Submit applications through the bank's official careers portal or email, following all instructions precisely. Employers prioritize candidates with local market knowledge, demonstrated creativity, and strong stakeholder management skills. A well-crafted portfolio showcasing successful campaigns significantly strengthens your application.
