COMMUNICATIONS AGENCY – Coca-Cola Beverages Botswana (Ccbb) 1338 views

INTRODUCTION

Coca-Cola Beverages Botswana (CCBB) is the local bottling subsidiary of Coca-Cola Beverages Africa (CCBA), headquartered in Gaborone, Botswana. It was established when CCBA acquired majority of the Botswana Coca-Cola business in 2018, and today the company operates one manufacturing plant and a distribution network with depots in Gaborone, Palapye, and Francistown, ensuring nationwide reach of various Coca-Cola products across the country.

Coca-Cola Beverages Botswana invites suitably qualified 100% locally registered companies to express interest in the provision of COMMUNICATIONS AGENCY SERVICES TO COCA-COLA BEVERAGES BOTSWANA.

SCOPE OF WORK

The scope provided below is indicative and non-exhaustive. Applicants are encouraged to demonstrate capability beyond these requirements.

a. Strategic Communications Support.

• Development and execution of integrated communications strategies.
• Campaign planning aligned to business, brand, and reputation objectives.
• Stakeholder and audience mapping.
• Message development and narrative building.
• Communications calendars and content planning.
• Issues and crisis communications support (as required).

b. Internal Communications.

• Employee engagement campaigns and storytelling.
• Change communication support.
• Leadership communications (CEO and Executive messaging).
• Internal presentations, posters, digital screens, and noticeboards.
• Content for internal platforms (email, intranet).
• Creative concepts that inspire, motivate, and align employees to company culture and values.

c. External Communications & Public Relations.

• Media relations strategy and execution.
• Press release and distribution.
• Media pitching and relationship management.
• Reputation management support.
• Corporate storytelling and thought leadership.
• Event communications support (launches, activations, stakeholder engagements).

d. Creative & Graphic Design Services

• Graphic design for print and digital platforms.
• Brand-aligned visual assets.
• Infographics and data visualization.
• Campaign creative concepts and key visuals.
• Presentation design.
• Adaptation and localization of regional or global assets.

e. Motion Animation & Digital Content

• Creation of animated content and motion graphics.
• Short-form animations for internal and external use.
• GIF creation for campaigns, social media, and internal platforms.
• Animated storytelling.
• Video editing and post-production.
• Content optimized for digital and social media platforms.

f. Photography & Videography

• Corporate photography (events, leadership, employee storytelling).
• Brand and lifestyle photography.
• Campaign photography.
• Video production (concept development, scripting, filming, editing).
• Short-form video content for social and internal use.
• Asset management and archiving.

g. Digital & Social Media Support (as required)

• Content creation for social media platforms.
• Copywriting tailored to different audiences and platforms.
• Visual content creation aligned to platform best practices.
• Campaign support and reporting.

AGENCY CAPABILITIES:

Agencies responding to this EOI should demonstrate:

• Proven experience in PR and integrated communications.
• Strong creative and design capability.
• In-house or partner capability for animation, GIFs, photography, and video.
• Experience working with corporate or FMCG brands (advantageous).
• Ability to manage multiple projects simultaneously.
• Strong understanding of brand governance and consistency.
• Measurement, reporting, and insights capability.

SUBMISSIONS

All interested parties (local) should submit the following.

Companies are required to include the following details in their submissions:

• 1. Certified valid and appropriate trading licenses.
• 2. Shareholders and Directors information including certified copies of identification documents.
• 3. Tax Clearance Certificate, Notice of VAT Registration Letter or Exemption where applicable.
• 4. Registration documents showing the legal status of the entity and the entity’s profile.
• 5. Evidence of technical capacity to provide the services required.

Kindly note that this call for expression of interest is not a contract or a financial obligation on Coca-Cola Beverages Botswana to the companies that express interest. Coca-Cola Beverages Botswana reserves the right to cancel the entire process.