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16 hours ago
Job Summary
- Employer: Pula Central
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Salary: Four-month probationary period: P3,500 per month. After successful completion of probation and confirmation of employment: P6,000-P11,000 per month, depending on performance, experience and assigned responsibilities.
- Closing Date: 2026-09-25
Key Responsibilities
- Plan and create photographs, videos, graphics and written social-media content.
- Monitor and analyse views, reach, engagement, enquiries and sales generated by content.
- Manage the TikTok account.
- Identify social-media trends and recommend suitable content ideas.
- Assist with promotional campaigns and in-store content creation.
- Prepare basic reports on content performance.
Requirements
- A strong portfolio demonstrating content-creation ability.
- Relevant experience creating content and analysing social-media performance.
- Strong creativity and communication skills.
- Good understanding of social-media platforms and current trends.
- Basic photography and video-editing skills.
- Experience using Canva, CapCut or similar applications.
- Good organisational and time-management skills.
- A qualification in Marketing, Digital Marketing, Media Studies or a related field would be an advantage but is not compulsory.
Salary
Four-month probationary period: P3,500 per month. After successful completion of probation and confirmation of employment: P6,000-P11,000 per month, depending on performance, experience and assigned responsibilities.
How to Apply
Apply by email: pulameridian@pulameridian.com
Phone: +267 78 814 434
Phone: +267 78 814 434
Frequently Asked Questions
What qualifications or education do I need to become a Content Creator / Analyst at Pula Central?
Most employers in Botswana require a diploma or degree in Marketing, Communications, Journalism, or a related field. Practical skills in content management systems, data analytics tools, and social media platforms are highly valued. Certifications in digital marketing from platforms like Google or HubSpot can strengthen your application.
What are the typical day-to-day responsibilities of a Content Creator / Analyst?
You will create engaging content for various channels including social media, websites, and email campaigns while analyzing performance metrics to optimize reach. Daily tasks often include content scheduling, audience research, competitor analysis, and reporting on campaign effectiveness. Collaboration with marketing teams and stakeholders is essential to align content with business goals.
How does workplace culture in Botswana affect this marketing role?
Botswana workplaces typically emphasize respect for hierarchy, punctuality, and strong interpersonal relationships. Building trust through face-to-face communication and networking is important, even in digital-focused roles. Employers appreciate professionals who balance creativity with professionalism and demonstrate commitment to long-term organizational success.
What career progression opportunities exist for Content Creators / Analysts in Botswana?
With experience, you can advance to senior content strategist, digital marketing manager, or marketing director positions. Some professionals transition into specialized roles such as SEO specialist, brand manager, or communications consultant. Developing expertise in data analytics and emerging technologies significantly improves promotion prospects within Botswana's growing digital economy.
What benefits should I expect in a marketing role with Pula Central?
Standard benefits in Botswana typically include annual leave as prescribed by the Employment Act, medical aid contributions, and pension scheme participation. Some employers offer additional perks such as professional development allowances, flexible working arrangements, or performance bonuses. Always clarify benefit details during the interview process as packages vary considerably between organizations.
How should I apply and what do Botswana employers look for in candidates?
Submit a tailored CV highlighting relevant content creation portfolios and analytical project outcomes through email or the specified application channel. Employers prioritize demonstrated creativity, strong writing skills in English and Setswana where relevant, and proven ability to interpret data for decision-making. Include links to your digital portfolio and prepare to discuss specific campaigns you have managed during interviews.
