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CVM ANALYST – FNB (First National Bank), part of FirstRand Group 682 views

Job Expired
To increase the FNB market share through effective outbound sales and proactive acquisition of new clients and retention of existing clients for the Commercial Segment, understanding the customer base behaviour and trends, and employing data analysis as the driver of customer acquisition, retention and expansion efforts.

Job Summary

  • Type: full-time
  • Location: Gaborone
  • Category: Data Analysis
  • Closing Date: 2026-08-26

Key Responsibilities

  • Maintain expert knowledge on campaign and leads generation, campaign management, analyses and reporting.
  • Employ data to identify customers from whom we could create and extract more value; growing and optimizing the value of our customer base, and reducing customer attrition..
  • Grow market share across Commercial and retain existing or penetrate unbanked customer base with a view to improving and increasing profitability.
  • Maintain expert knowledge of all FNBB products, application procedures, processing and timelines to drive and achieve relevant sales targets. Identify local market opportunities and capitalize on these.
  • Influence customer behaviour to ensure maximum achievement of the vertical sales index (VSI) by running relevant campaigns.
  • Build and sustain collaborative working relationships with relevant peers and stakeholders in order to achieve productivity synergies.
  • Continuously assess own performance, seek timely and clear feedback and training request where appropriate.
  • Assist other team members, in understanding the importance of Customer Value Management in the Commercial Business.

Requirements

  • Education level: Related Bachelor’s Degree
  • Experience: Minimum 2 Years Relevant, with Analytics background
  • Professional Registrations: Nil

How to Apply

To apply, please visit: firstrand.wd3.myworkdayjobs.com

Job Code: R52742

About the Company

FNB Botswana is a licensed commercial bank operating in Botswana under the supervision of the Bank of Botswana. It provides retail, business, and corporate banking services across major urban centres including Gaborone, Francistown, and Maun. The bank launched operations in Botswana in 2011 after acquiring the former Botswana National Bank. FNB Botswana is a wholly owned subsidiary of FirstRand Limited, but it holds its own banking licence and operates independently within Botswana’s regulatory framework.

Banking and financial services in Botswana

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Frequently Asked Questions

What qualifications or certifications are typically required for a CVM Analyst role at banks like FNB in Botswana?

A bachelor’s degree in Statistics, Mathematics, Economics, Finance, or Information Systems is commonly required. Professional certifications such as CDMP (Certified Data Management Professional) or entry-level analytics credentials (e.g., Google Data Analytics Certificate) are increasingly valued. Local employers also look favourably on candidates with exposure to Botswana’s data protection principles under the Data Protection Act, 2018.

What does a typical day look like for a CVM Analyst working at a bank in Botswana?

You’ll spend time cleaning and analysing customer transaction and behavioural data using tools like SQL, Excel, and Power BI to support segmentation and campaign performance reviews. Daily tasks include collaborating with marketing and risk teams to interpret insights and recommend targeted interventions aligned with local customer trends. You may also assist in reporting to internal stakeholders using Botswana-specific regulatory and business metrics.

How does the work culture and expectations for data analysts differ in Botswana compared to other countries?

Work culture in Botswana banking emphasises respect for hierarchy, clear communication, and relationship-building — expect regular consultative meetings with senior stakeholders before finalising analysis. Punctuality, professionalism, and understanding of local socio-economic contexts (e.g., informal sector engagement, mobile money usage patterns) are highly valued. Remote/hybrid arrangements are emerging but most banks still prioritise office-based collaboration, especially during month-end or campaign cycles.

What realistic career progression paths exist for a CVM Analyst in Botswana’s banking sector?

With 2–3 years’ experience, analysts often progress to Senior CVM Analyst or Marketing Insights roles, then into Customer Strategy or Data Governance positions. Some transition into broader data science or risk analytics tracks, particularly with upskilling in Python or regulatory frameworks like Bank of Botswana’s guidelines. Internal mobility within FirstRand Group subsidiaries (e.g., RMB, WesBank) is possible but depends on regional role availability and local employment policies.

What benefits can a CVM Analyst expect from a major bank like FNB in Botswana?

Standard benefits include 25–30 days annual leave, comprehensive medical aid through providers like Medshield or Discovery Health Botswana, and mandatory pension contributions under the Botswana National Pension Scheme. Many banks also offer staff banking privileges, wellness programmes, and study support for relevant professional development. Leave encashment and compassionate leave follow Botswana’s Employment Act provisions.

How should I apply for a CVM Analyst role at FNB in Botswana, and what do employers here specifically look for?

Apply exclusively through FNB Botswana’s official careers portal or LinkedIn page — unsolicited CVs sent via email are rarely considered. Employers prioritise candidates with demonstrable experience in customer lifecycle analysis, strong Excel/SQL skills, and familiarity with Botswana’s financial inclusion landscape. Clear examples of past projects that improved customer retention or campaign ROI — especially those contextualised to local markets — carry significant weight in shortlisting.

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