This position is regarded as a key senior management role reporting directly to the Group Managing Director. The successful candidate is responsible for the overall business performance and to professionally manage the dealership thus maximizing profitability.
Job Summary
- Type: full-time
- Location: Francistown
- Category: Management
- Closing Date: 2026-08-26
Key Responsibilities
- Establish and maintain adequate and skilled staff efficiency to meet given sales requirements in all departments.
- Create maximum profitability for the company, whilst delivering total customer satisfaction.
- Ensure all departments achieve profit margins agreed to in their objectives and control of expenses.
- Ensure the company attains the required Annual Financial Budgets as per Group directives.
- Continually monitor the financial situation on a daily/weekly basis to achieve financial objectives via sales, service, customer satisfaction and retention.
- Personally examine, on a monthly basis, all financials, operating controls and composite figures for accuracy and to initiate improvement or corrective action promptly where required.
- Ensure that the franchisors’ standards and requirements are met at all times.
- Ensure all statutory and franchise based green charter requirements are adhered to.
- Ensure the continuous long-term viability of the Company.
Requirements
- At least 10 years senior management experience in an Original Equipment Manufacturer (OEM) franchised automotive dealership out of which 5 years as a Dealer Principal at one establishment.
- Extensive knowledge of the operational requirements of a Toyota motor dealership in all aspects of the operations.
- Sound knowledge of vehicle/trucks Sales and Marketing
- Tertiary Qualification is an added advantage.
- Strong understanding of leading Dealer Management Systems (DMS) approved by Toyota South Africa.
- Forward thinking and energetic individual who has a great understanding of current market challenges.
- Positive attitude, integrity and entrepreneurial flair.
- Ability to work under pressure and have strong leadership skills.
Salary
An attractive package awaits the successful candidate.
How to Apply
The Executive Chairman
P.O. Box 343
Francistown.
Closing Date: 14 days from the date of issue of this advert
Original Advert
Source document for this listing, published by Jobs Botswana.
Frequently Asked Questions
What qualifications or certifications are typically required for a Dealer Principal role in Botswana?
A bachelor’s degree in business administration, automotive management, or a related field is commonly expected, and many employers also value a diploma or certificate in motor trade management. Relevant industry experience, especially in sales or service management at a dealership, is often more important than formal education alone. Some candidates pursue professional certifications from the Botswana Qualifications Authority or automotive industry bodies to strengthen their profile.
What are the typical day-to-day responsibilities of a Dealer Principal at a garage like Francistown Garage?
The role involves overseeing all dealership operations, including sales, after‑sales service, parts, and finance, while ensuring targets are met and customer satisfaction remains high. You will manage senior staff, develop business plans, control budgets, and liaise with manufacturers or importers for inventory and warranty matters. Daily tasks also include monitoring key performance indicators, handling escalated customer issues, and ensuring compliance with Botswana’s automotive regulations and health‑safety standards.
How does the local work culture in Botswana influence expectations for a Dealer Principal?
Botswana’s business environment values relationship‑building, so a Dealer Principal is expected to maintain strong networks with suppliers, corporate clients, and the local community. Punctuality, professionalism, and a respectful attitude toward colleagues and customers are highly regarded, reflecting the country’s emphasis on both formal business practices and interpersonal trust. Decision‑making tends to be collaborative, yet the Dealer Principal must also demonstrate decisive leadership when setting strategic direction.
What realistic career progression or growth paths can a Dealer Principal expect in Botswana’s automotive sector?
Successful Dealer Principals often move into regional or area management roles overseeing multiple dealerships, or transition into corporate positions such as National Sales Manager or Operations Director for a manufacturer’s Botswana subsidiary. Some choose to start their own dealership or invest in related businesses like vehicle financing or parts distribution after gaining experience and capital. Continuous professional development, such as completing advanced management courses or industry‑specific training, can accelerate these pathways.
What typical benefits are offered to a Dealer Principal in Botswana, and how should one apply for the position?
Benefits commonly include medical aid contributions, pension or provident fund schemes, paid annual leave (usually 20‑25 days), and sometimes performance‑based bonuses or vehicle allowances. When applying, submit a detailed CV highlighting relevant dealership management experience, a cover letter tailored to Francistown Garage’s market, and be prepared for interviews that assess both technical knowledge and leadership skills. Employers in Botswana also look for evidence of local market understanding, integrity, and the ability to drive profitability while maintaining high service standards.