The Voice is expanding its digital footprint and is looking for an energetic, results-driven Digital Advertising Executive to unlock new opportunities across The Voice Online and our growing digital platforms.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-08-05
Key Responsibilities
- Identify, approach, and secure new clients for digital advertising opportunities across The Voice’s online platforms.
- Build and maintain strong relationships with existing and prospective clients.
- Prepare quotations and advertising proposals tailored to client needs.
- Process and manage all administrative documentation related to digital advertising campaigns.
- Deliver compelling sales presentations using audience insights, analytics, and performance statistics.
- Conduct ongoing market research to identify emerging trends, competitor activity, and new business opportunities.
- Consistently achieve and exceed sales targets.
Requirements
- Diploma or Degree in Marketing, Business, Advertising, or a related field.
- A valid driver’s licence.
- Must have reliable personal transport.
- A minimum of two (2) years’ proven experience in sales, preferably in media or digital advertising.
- Excellent communication and interpersonal skills.
- Self-motivated with a high level of initiative.
- Strong organisational and time management abilities.
- A confident, persuasive, and outgoing personality.
- Ability to work under pressure and consistently meet targets.
- A passion for digital media and delivering innovative advertising solutions.
How to Apply
Apply by email: hr@thevoicebw.com
About the Company
The Voice is a leading print and online newspaper operating within Botswana. The company was founded in 1993, establishing its roots in Francistown, a key city in the nation. It serves as a crucial information provider, delivering news and current affairs to a wide readership across Botswana. Through its dual print and digital platforms, The Voice ensures access to timely and relevant local and national content. As an established media house, it continues to play a significant role in Botswana's media landscape.
Botswana's trusted source for comprehensive print and online news.
Website: https://thevoicebw.com/
Frequently Asked Questions
What qualifications and experience are typically required for a Digital Advertising Executive role in Botswana?
Employers often look for a Bachelor's degree or diploma in Marketing, Communications, Business Administration, or a related field. Essential practical experience includes managing digital campaigns across various platforms like Google Ads and social media, along with proficiency in analytics tools. Strong communication and content creation skills are also highly valued.
What would be my common day-to-day responsibilities as a Digital Advertising Executive in Botswana?
A typical day involves planning, executing, and monitoring digital advertising campaigns across platforms relevant to the Botswana market. You would manage ad budgets, analyze campaign performance using various analytics tools, and communicate results and recommendations to clients or internal stakeholders. Creating engaging content and adapting strategies to local trends are also key tasks.
What kind of work culture and expectations should I anticipate in a marketing role in Botswana?
In Botswana, employers generally expect punctuality, professionalism, and a proactive approach to work. There is often an emphasis on teamwork, clear communication, and adaptability to local business practices and customer preferences. Demonstrating a strong work ethic and commitment to achieving measurable results is highly valued.
What are the typical career progression opportunities for a Digital Advertising Executive in Botswana?
Successful Digital Advertising Executives can advance to roles such as Senior Digital Marketing Specialist, Marketing Manager, or even specialize further in areas like SEO, SEM, or social media strategy. Growth often depends on demonstrating consistent campaign success, leadership potential, and expanding your expertise in new digital marketing technologies.
What standard benefits can a Digital Advertising Executive expect in Botswana?
Typical benefits for a professional role in Botswana often include contributions towards a medical aid scheme and a pension fund. Employees also receive a set number of annual leave days, with specific entitlements varying based on the employer's policies and industry standards. It's advisable to clarify the full benefits package during the interview process.
What is the best way to apply for this role in Botswana, and what do local employers look for in an application?
To apply effectively, submit a tailored CV and a compelling cover letter that highlights your relevant digital marketing experience and skills. Employers in Botswana highly value practical experience with local market campaigns, a portfolio demonstrating past successes, and a clear understanding of the target audience and digital landscape. Emphasize your ability to drive results and adapt to the local business environment.