Are you a digital marketing strategist with a passion for creating compelling campaigns, leveraging data-driven insights, and delivering content that connects with audiences? We are seeking a highly creative and results-oriented Digital, Campaigns & Content Lead to lead our digital marketing, campaign execution, content strategy, and audience engagement efforts. This role is responsible for driving the Bank’s digital presence, customer acquisition, brand visibility, and engagement through innovative campaigns, compelling storytelling, and performance-driven marketing initiatives.

As a key member of the Branding, Marketing & Communications team, you will combine creativity, analytics, and technology to deliver meaningful customer experiences while supporting the Bank’s digital transformation and sustainability agenda.

The Opportunity
As the Digital, Campaigns & Content Lead, you will spearhead integrated marketing campaigns, oversee digital platforms and content creation, manage agency relationships, and harness analytics to drive business performance.

You will play a critical role in positioning the Bank as an innovative, customer-focused, and digitally enabled financial institution by delivering high-impact campaigns that increase awareness, engagement, lead generation, and customer loyalty.

Job Summary

Employer: National Development Bank
Job Type: Full-time
Location: Gaborone, Botswana
Category: Marketing
Closing Date: 2026-10-19

Key Responsibilities

Drive audience engagement through innovative storytelling, multimedia content, and interactive experiences.
Champion marketing automation, personalization, CRM integration, and customer journey optimization.
Explore emerging technologies, AI-enabled marketing solutions, and digital engagement tools.
Ensure seamless omnichannel experiences across all customer touchpoints.
Integrate ESG and sustainability principles into digital campaigns and communication initiatives.
Promote paperless, responsible, and environmentally conscious marketing practices.
Showcase the Bank’s commitment to social impact, inclusion, and sustainable development through digital storytelling.
Support sustainability reporting through ESG-focused communication initiatives.
Monitor campaign performance and digital engagement metrics.
Develop executive dashboards and monthly performance reports.
Track ROI, lead generation, customer engagement, and conversion performance.
Use analytics to continuously improve campaign effectiveness and customer outcomes.
Develop and execute digital marketing strategies that drive brand awareness, customer acquisition, engagement, and retention.
Lead the planning and management of SEO, SEM, social media, content marketing, email marketing, and digital advertising initiatives.
Ensure all digital activities align with business goals, customer experience objectives, and brand strategy.
Manage relationships with digital platforms, media partners, agencies, and vendors to maximize campaign effectiveness.
Lead the development and execution of integrated, multi-channel marketing campaigns.
Translate business objectives into compelling and measurable campaign strategies.
Manage campaign budgets, timelines, creative development, and performance reporting.
Monitor campaign effectiveness using key metrics and optimize initiatives for maximum return.
Review and approve creative concepts, digital assets, multimedia content, and campaign materials.
Develop and produce in-house content where required, including digital assets, social media content, internal communications materials, and copy.
Manage content calendars and creative production schedules to ensure timely delivery.
Maintain high-quality standards and ensure all content aligns with the Bank’s brand identity.
Support corporate communications across internal and external channels.
Develop compelling newsletters, articles, media content, and communication materials.
Ensure consistent messaging and tone of voice across all customer and employee communications.
Partner with HR, CC, Product, and leadership teams to strengthen employee engagement and brand advocacy.

Requirements

Bachelor’s Degree in Marketing, Communications, Digital Media, Advertising, Business Administration, or a related field.
Professional certifications in Digital Marketing will be an advantage, including: Google Certifications, HubSpot Certifications, Digital Analytics Certifications.
Working knowledge of content and design tools such as Adobe Creative Suite, Canva, or similar platforms is desirable.
Minimum 5 years’ experience in Digital Marketing, Campaign Management, Communications, or related fields.
Proven success managing digital campaigns, content strategies, and marketing analytics.
Experience working with agencies, creative partners, and digital vendors.
Exposure to financial services, banking, fintech, or corporate brand environments will be an added advantage.
Experience in marketing automation, CRM platforms, customer journey management, and digital performance optimization is highly desirable.

How to Apply

To apply, please visit: forms.office.com

About the Company

The National Development Bank (NDB) is a parastatal financial institution in Botswana, wholly owned by the Government of Botswana. Established by an Act of Parliament in 1963, NDB's core mandate is to promote economic development and diversification within the country. It provides a comprehensive range of financial products and services, including agricultural finance for crops and livestock, commercial loans, property finance, and dedicated schemes for Small and Medium Enterprises (SMEs) and young farmers. NDB plays a crucial role in supporting key economic sectors and fostering sustainable growth across Botswana, empowering individuals and businesses to contribute to the nation's prosperity.

Your Partner in Development

Website: https://www.ndb.bw/

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Frequently Asked Questions

What qualifications or certifications are typically required for a Digital, Campaigns & Content Lead role in Botswana?

Most employers in Botswana expect a bachelor's degree in Marketing, Communications, or a related field. Professional certifications in digital marketing from platforms like Google, HubSpot, or Meta are increasingly valued. Experience with content management systems and data analytics tools is often essential.

What are the typical day-to-day responsibilities of this role?

You will oversee digital marketing campaigns across social media, email, and web platforms while managing content creation and scheduling. The role involves analyzing campaign performance metrics and coordinating with internal teams and external agencies. You will also ensure brand consistency and adapt strategies based on local market trends.

How does workplace culture in Botswana typically affect this marketing role?

Botswana's workplace culture emphasizes respect for hierarchy and collaborative decision-making, so expect regular consultations with senior management before major campaign launches. Punctuality and professional dress codes are important, though digital roles often allow some flexibility. Building strong relationships across departments is key to successful campaign execution.

What career progression opportunities exist for digital marketing professionals in Botswana?

With proven results, you can advance to Marketing Manager, Head of Digital, or Communications Director roles within larger organizations. Some professionals transition into consultancy or establish their own agencies, given the growing demand for digital services. Continuous upskilling in emerging technologies like AI and automation enhances promotion prospects.

What benefits are commonly offered for full-time marketing roles in Botswana?

Standard benefits typically include annual leave of 15-25 days, medical aid contributions, and pension scheme membership through the Botswana Public Officers Pension Fund or private alternatives. Some employers provide performance bonuses, professional development allowances, and flexible working arrangements. Always confirm specific benefits during the interview process.

How should I apply for this role, and what do Botswana employers prioritize in candidates?

Submit a tailored CV highlighting measurable campaign results and a portfolio demonstrating content creation and digital strategy skills. Employers prioritize candidates with local market knowledge, strong written communication in English, and adaptability to Botswana's evolving digital landscape. Prepare for competency-based interviews and be ready to discuss specific tools and platforms you have used.