Museum Café is seeking a creative, innovative, and results-oriented Digital Marketing Officer to drive our digital presence, increase brand awareness, and grow customer engagement across all online platforms.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-07-28
Key Responsibilities
- Develop and implement digital marketing strategies to increase brand visibility and customer engagement.
- Manage and grow the Museum Café’s social media platforms, including Facebook, Instagram and TikTok.
- Create engaging digital content, including graphics, videos, photography, and promotional campaigns.
- Plan, execute, and monitor online advertising campaigns.
- Manage the café’s website and ensure content is current and engaging.
- Monitor digital marketing performance using analytics and prepare monthly performance reports.
- Promote events, special offers, and new menu launches through digital platforms.
- Respond professionally to online customer enquiries, reviews, and comments.
- Work closely with management to develop marketing campaigns that increase sales and customer loyalty.
Requirements
- Diploma in Digital Marketing, Marketing, Media Studies, or a closely related field.
- Minimum of three (3) years’ proven experience in digital marketing, social media management, or a similar role.
- Excellent content creation, copywriting, and communication skills.
- Strong knowledge of social media management and digital marketing strategies.
- Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, or similar graphic design software will be an added advantage.
- Experience with Meta Business Suite, Google Analytics, and online advertising platforms.
- Photography and basic video editing skills.
- Strong creativity, attention to detail, and organizational skills.
- Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
How to Apply
Apply by email: museumcafebw@gmail.com
Frequently Asked Questions
What qualifications or experience are typically needed for a Digital Marketing Officer role in Botswana, especially for a venue like a Museum Café?
A diploma or degree in marketing, communications, or a related field is often preferred, alongside practical experience in social media management, content creation, and basic analytics. Demonstrable skills in using digital tools and understanding local market trends are highly valued for this role. Employers look for a blend of formal education and hands-on capability.
What would be the common day-to-day responsibilities for a Digital Marketing Officer at a Museum Café in Botswana?
You would likely manage social media channels, create engaging content promoting the café's offerings and museum events, and interact with the online community. This also includes monitoring digital campaign performance and contributing to marketing strategies aligned with the café's unique appeal and cultural context. Expect to also handle basic graphic design and email marketing tasks.
What is the typical work culture and what are the expectations for a Digital Marketing role within a cultural institution like a museum in Botswana?
The work culture often values collaboration, a proactive approach, and a strong sense of responsibility, especially in roles promoting cultural spaces. Expect to be a brand ambassador, balancing creative marketing with professional communication, while potentially working flexible hours to cover events or special campaigns. Punctuality and respect for colleagues are highly regarded in Botswana's professional environment.
What are the realistic career progression or growth paths for a Digital Marketing Officer in Botswana, particularly from a role at a Museum Café?
You could progress to a Senior Digital Marketing Specialist, Marketing Manager, or even explore roles in broader cultural, tourism, or hospitality marketing within Botswana. Gaining diverse experience and continuously developing your digital skills, such as SEO or advanced analytics, will open doors to more strategic and leadership positions. Networking within the local marketing community is also beneficial for career growth.
What typical benefits can a Digital Marketing Officer expect from an employer in Botswana, such as a Museum Café?
Standard benefits generally include annual leave, sick leave, and possibly contributions towards a pension fund in compliance with local regulations. Access to medical aid schemes can vary by employer, with some offering comprehensive packages and others providing basic coverage. These benefits are usually outlined clearly in the employment contract.
How should a job seeker effectively apply for a Digital Marketing Officer position in Botswana, and what do employers typically look for?
Emphasize your practical experience, digital portfolio showcasing your work, and understanding of the local market in your CV and cover letter. Employers seek candidates who are creative, proactive, analytical, and can demonstrate a genuine passion for promoting the specific venue or brand. Be sure to tailor your application to highlight relevant skills and show initiative.