To develop and execute digital marketing strategies, manage social media platforms, create engaging content, drive brand awareness, generate leads, and support business growth through performance-driven campaigns and analytics.
Job Summary
- Type: contract
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-07-20
Key Responsibilities
- Develop and implement digital marketing strategies.
- Manage social media and create engaging content.
- Design and execute digital campaigns to generate leads.
- Create multimedia content (graphics, videos, copy, etc.).
- Monitor performance and provide actionable insights.
- Manage website and ensure optimal performance.
- Collaborate with internal stakeholders to align digital initiatives with overall business goals.
Requirements
- Proven experience in digital marketing and social media management.
- Expertise in content creation, advertising, lead generation, and analytics.
- Proficiency in digital tools and platforms (e.g., Meta Business Suite, Google Analytics, Canva, WordPress, CRM).
- Strong creative, copywriting, and communication skills.
- Ability to deliver measurable results and performance reports.
- Strong project and time management skills.
How to Apply
Apply online: www.emergencyassist.co.bw
Phone: +267 390 4537
About the Company
Emergency Assist 991 is a leading provider of comprehensive emergency and security services operating across Botswana. Headquartered in Gaborone, the company delivers critical support including rapid medical emergency response, reliable roadside assistance, and professional security solutions. They are committed to ensuring safety and peace of mind for individuals and businesses throughout the country. With a focus on timely and efficient service delivery, Emergency Assist 991 plays a vital role in enhancing emergency preparedness in Botswana.
Your Partner in Emergency and Security Services in Botswana.
Frequently Asked Questions
What qualifications and experience are typically expected for a Digital Marketing & Social Media Consultant in Botswana?
Employers commonly look for a degree or diploma in Marketing, Communications, or a related field. Practical experience managing social media platforms, creating digital content, and running ad campaigns is highly valued. Certifications in specific digital marketing tools or platforms also provide a significant advantage.
What are the common day-to-day responsibilities for a Digital Marketing & Social Media Consultant?
Daily tasks often involve planning and scheduling social media posts, engaging with online communities, and analyzing campaign performance metrics. You will also create compelling content, manage digital advertising, and monitor brand reputation across various online channels.
What is the typical work culture and what are the expectations for marketing professionals in Botswana?
The work culture in Botswana generally values professionalism, respect, and clear communication. Punctuality, meeting deadlines, and collaborative teamwork are highly regarded expectations within most organizations. Networking and building strong professional relationships are also beneficial for career growth.
What are the realistic career progression paths for a Digital Marketing & Social Media Consultant in Botswana?
With experience, you could advance to a Senior Digital Marketing Specialist, Marketing Manager, or even a Head of Digital role. There are also opportunities to specialize further in areas like SEO, content strategy, or data analytics, or to pursue independent consulting.
What typical benefits, such as leave or medical aid, can a contract Digital Marketing & Social Media Consultant expect in Botswana?
As a contract role, benefits like paid annual leave, medical aid, and pension contributions are generally not provided by the hiring company. It is typical for contractors to manage their own benefits and taxes from their agreed-upon fee. Always clarify specific terms during contract negotiation.
How should I apply for this role, and what do Botswanan employers typically look for in candidates?
Submit a well-structured CV highlighting your relevant digital marketing experience and a cover letter tailored to the specific role and company. Employers in Botswana often value practical skills, a strong portfolio of past work, and a demonstrable understanding of local market dynamics and consumer behaviour.