Role Purpose: The Digital Sales Lead – Commercial is responsible for analysing sales, customer, portfolio, and digital channel performance to provide actionable insights that support commercial strategy, customer growth, digital adoption, and business performance.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Business Analytics
- Closing Date: 2026-07-17
Key Responsibilities
- Analyse sales, customer, portfolio and digital channel performance to identify trends and growth opportunities;
- provide commercial insights to improve customer acquisition, retention, profitability and sales effectiveness;
- monitor campaign performance and competitor activity to support strategic strategic decision-making;
- develop dashboards, reports and performance insights for management;
- partner with cross-functional teams to enhance commercial performance and the digital customer journey.
Requirements
- Bachelor’s Degree in Business Analytics, Data Analytics, Statistics, Mathematics, Economics, Finance, Accounting, Actuarial Science, Information Systems, Computer Science or a related field. A postgraduate qualification is an added advantage.
- Minimum of 5 years’ experience in financial services or a similar commercial environment; experience in business analytics, sales analytics, customer or portfolio analysis and reporting; proficiency in dashboards and data analysis tools.
- Business and data analytics; Power BI, Advanced Excel, SQL and data visualisation; strategic thinking and commercial acumen; customer insights and sales performance analysis; stakeholder management and collaboration; problem-solving, communication, integrity and attention to detail.
How to Apply
About the Company
Bayport Financial Services Botswana (Pty) Ltd is a prominent microfinance institution dedicated to providing accessible financial solutions to formally employed individuals across Botswana. As a proud subsidiary of the Bayport Management Ltd group, it leverages international best practices to deliver tailored products designed for the local market. The company specializes in unsecured credit and insurance products, empowering Batswana to achieve their financial aspirations responsibly. Operating with a strong commitment to responsible lending and customer service, Bayport Botswana aims to foster sustainable economic growth and financial inclusion. Its robust network of branches ensures services are readily available throughout Botswana, making a significant impact on personal and national development.
Empowering Batswana with accessible financial solutions.
Frequently Asked Questions
What are the typical qualifications and certifications needed for a Digital Sales Lead role in Botswana's financial sector?
Candidates usually require a Bachelor's degree in Business, Marketing, Information Technology, or a related field, coupled with demonstrable experience in digital sales and marketing. Relevant digital marketing certifications (e.g., Google Ads, HubSpot) and a strong understanding of the local market landscape are highly valued.
What would be the common day-to-day responsibilities for a Digital Sales Lead in a commercial financial services environment?
Daily tasks involve developing and executing digital sales strategies to acquire and retain commercial clients, managing online sales channels, and optimizing the customer journey. You would also analyze digital performance data, lead a team, and collaborate with marketing and product teams to drive sales targets.
What is the typical work culture and what are the expectations for a Digital Sales Lead in a Botswanan financial services institution?
The culture often emphasizes professionalism, results-orientation, and collaboration within a structured environment. Expectations include strong adherence to compliance, excellent communication, and a proactive approach to understanding and serving the local commercial market needs.
What are the realistic career progression opportunities for a Digital Sales Lead in Botswana's financial services sector?
Successful Digital Sales Leads can progress into senior management roles such as Head of Digital Sales, Head of Commercial Sales, or even broader management positions within the financial institution. Continuous professional development and demonstrating strong leadership are key to advancing.
What kind of benefits package, such as leave, medical aid, or pension, can I typically expect for a commercial role at this level in Botswana?
Most established financial institutions in Botswana offer a competitive benefits package, including a provident or pension fund, comprehensive medical aid, and standard annual leave entitlements. Performance-based incentives or bonuses are also common for sales-oriented roles.