DIGITAL STRATEGIST – Options Botswana 1 view

VACANCY

OPTIONS BOTSWANA

We are HIRING: DIGITAL STRATEGIST

Purpose

The Digital Strategist will lead the development, execution, and optimisation of digital marketing strategies that elevate the Options Botswana brand, drive online and in-store traffic, strengthen customer engagement, and grow sales.

Duties & Responsibilities

• Develop and implement an annual digital marketing strategy aligned to the brand’s growth objectives.

• Lead digital campaign planning for product drops, seasonal collections, promotions, and brand storytelling.

• Manage and maintain the Brand’s Facebook, Instagram, and TikTok accounts in a professional and timely manner.

• Drive strategy, content direction, and community management across all social platforms.

• Conduct market research on fashion trends, consumer behaviour, competitor activity, and digital benchmarks.

• Ensure content is on-brand and optimised.

• Monitor performance and adjust strategies.

• Manage and optimise paid digital campaigns.

• Track campaign ROI and customer acquisition metrics.

• Content Direction & Creative Coordination.

• Collaborate with the creative team on digital content.

• Generate concepts for fashion shoots and collaborations.

• Analyse customer journeys.

• Influencer, Ambassador & Community Partnerships.

• Manage influencers and ambassadors.

• Track performance and ensure alignment.

• Analytics & Reporting.

• Prepare regular performance reports.

Minimum Requirements & Experience

• Degree in Marketing, Digital Marketing, Communications, or related field.

• 3–5 years’ relevant experience.

• Proven digital campaign management.

• Fashion retail or FMCG marketing experience.

• E-commerce knowledge.

• Basic design skills.