As a Direct Sales Agent, you will be responsible for driving new business growth across both Long-Term (Life) and Short-Term (General) insurance portfolios by proactively engaging customers in external markets, including SMEs, corporate organizations, affinity groups, and community networks.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Sales & Marketing
- Closing Date: 2026-08-14
Key Responsibilities
- Prospect and acquire new clients through cold calling, networking, referrals, and door-to-door sales activities.
- Develop business opportunities within SMEs, corporate institutions, trade unions, and community groups.
- Promote Group Life, Funeral, Commercial, and Personal Insurance solutions.
- Secure opportunities to establish sales presence at employer open days, corporate wellness events, shopping malls, and community engagements.
- Conduct comprehensive financial and risk needs analyses for prospective clients.
- Recommend tailored insurance solutions that address individual and business risks.
- Provide holistic advisory services across Life and Short-Term insurance products.
- Manage the early lifecycle of policies to improve retention and premium persistency.
- Identify cross-selling opportunities across Life and Short-Term insurance portfolios.
- Deliver exceptional customer service while building long-term client relationships.
- Monitor competitor products, pricing, and market trends.
- Gather and provide feedback on customer needs and emerging market opportunities.
- Act as a key market representative and advocate for the Bank’s Bancassurance value proposition.
Requirements
- Diploma in Business, Marketing, Finance, Risk Management, or a related field.
- Bachelor’s Degree will be an added advantage.
- Minimum of 2 years’ direct sales experience in insurance or financial services.
- Proven track record of achieving and exceeding external sales targets.
- Experience selling both Life and Short-Term insurance products will be highly advantageous.
- Valid Regulatory Examination Certificates (COP) or equivalent certification recognised by the relevant insurance regulator for: Long-Term Insurance; and Short-Term Insurance.
- Additional insurance qualifications such as CIIB, AIISA, FIISA, or equivalent will be advantageous.
- Valid driver’s licence.
- Access to reliable personal transportation.
- Willingness to travel extensively within assigned territories.
How to Apply
About the Company
National Development Bank Insurance Agency (NDBIA) operates as a dedicated bancassurance entity within Botswana. Established to provide a comprehensive suite of insurance products, NDBIA serves clients primarily through the extensive network of its parent, the National Development Bank (NDB). This agency aims to integrate essential insurance coverage seamlessly into banking services, making it more accessible for individuals and businesses across Botswana. By leveraging NDB's infrastructure, NDBIA facilitates convenient access to various policies, enhancing financial security for Batswana. Its strategic role is to expand the range of financial services available, contributing to the nation's economic resilience.
Botswana's dedicated Bancassurance Agency, powered by NDB.
Website: https://www.ndb.bw/bancassurance
Frequently Asked Questions
What typical qualifications or certifications are needed to become a Direct Sales Agent for Bancassurance in Botswana?
Employers generally look for candidates with a BGCSE or Diploma, often in a business-related field. While not always mandatory, a Certificate of Proficiency (COP) in insurance or a willingness to obtain it is highly advantageous.
What does a typical day look like for a Direct Sales Agent selling Bancassurance products in Botswana?
A typical day involves actively engaging with bank customers, presenting various insurance products, and clearly explaining their benefits. You will also manage sales pipelines, follow up on leads, and work towards achieving daily or weekly sales targets.
What are the key work culture aspects and expectations for a sales role like this within the financial sector in Botswana?
The work culture emphasizes strong professionalism, a customer-centric approach, and a results-driven mindset to meet sales targets. Punctuality, building trust with clients, and adhering to financial regulations are highly valued in Botswana's banking and insurance sectors.
What are the realistic career progression opportunities for a Bancassurance Direct Sales Agent in Botswana?
Successful agents can advance to senior sales roles, specialize in specific insurance products, or move into team leader or sales management positions. There are also opportunities to transition into other areas within the broader financial services sector, such as relationship management or product development.
What typical benefits can a Direct Sales Agent expect in terms of leave, medical aid, or pension in Botswana?
Most financial institutions in Botswana offer standard benefits packages including annual paid leave, medical aid contributions, and participation in a pension scheme. Performance-based incentives and commissions are also common, designed to reward achieving and exceeding sales targets.
What should I highlight in my application and what do employers in Botswana look for in a Direct Sales Agent candidate?
Highlight strong communication, interpersonal skills, and any proven ability to meet sales objectives or build customer relationships. Employers seek resilient individuals who are target-driven, possess a good understanding of financial products, and are committed to excellent customer service.