Fairground Holdings (Pty) Ltd t/a Botswana Conference & Exhibition Centre, the leading provider of a one-stop venue for Meetings, Incentives, Conferences and Exhibitions (MICE) in Botswana, is seeking self-driven, innovative, and highly experienced Freelance Sales & Marketing Executives to support business growth and expand market share. This opportunity is ideal for independent professionals who thrive in a performance-based environment and can deliver results with a high level of integrity and accountability.
About the Company
The company is a key player in the Meetings, Incentives, Conferences and Exhibitions (MICE) sector of the Hospitality and Tourism industry. Fairground Holdings (Pty) Ltd trading as Botswana Conference & Exhibition Centre was established in 1986. The company is a subsidiary of the Botswana Development Corporation (BDC) with a 51% shareholding and the Botswana Government through the Ministry of Investment, Trade and Industry holding 49% shares.
Located in Gaborone’s city centre, Botswana Conference & Exhibition Centre offers versatile venues for conferences, fairs and exhibitions ranging in size to up to 10,000 indoor seater which is popularly used for indoor exhibitions. The Centre’s eighteen (18) conference rooms are all easily equipped to hold conferences, banquets, receptions, workshops and board meetings with the smaller sized being ideal as breakaway rooms to the Ditshupo Hall, the Chamber/Boipuso Hall, Annex, Pavilion and Banquet Conference Rooms.
The product offering and service delivery have established the Botswana Conference & Exhibition Centre as a prime and sought after venue for major annual exhibitions and events locally and internationally. Client services include equipment hire such as shell scheme exhibition stands as well as overall event management by an experienced team which is able to outsource special requirements on behalf of clients.
Website: https://www.fairgroundholdingsbw.com
Job Summary
- Type: contract
- Location: Gaborone
- Category: Sales
- Closing Date: 2026-04-23
Key Responsibilities
- Generate sales to increase market share and meet or exceed targets
- Develop and execute innovative sales programmes in line with marketing plans
- Contribute to advertising and promotional content
- Participate in the coordination and promotion of sales events
- Handle customer enquiries promptly and ensure efficient resolution
- Ensure all initiatives align with brand standards
- Monitor and review sales performance, identifying key improvement areas
- Conduct sales calls and follow up on leads to drive revenue growth
Requirements
- Diploma in Sales & Marketing
- Hospitality/Tourism qualification (advantageous)
- Minimum of 5 years’ sales experience in the MICE or hospitality industry
- Valid driver’s license and own reliable vehicle
- Own laptop
- Ability to work independently and deliver results on a commission-based structure
- Strong negotiation and selling skills
- Excellent presentation abilities
- Effective communication (written and verbal)
- Events management expertise
- Customer service excellence
Salary
Commission-based earnings
How to Apply
Interested candidates who meet the above requirements should submit a detailed CV and certified copies of qualifications to: Email: recruitment@fgh.co.bw Closing Date: 23 April 2026 Note: Please note that only shortlisted candidates will be contacted.
Frequently Asked Questions
What qualifications or experience are typically required for a Freelance Sales & Marketing Executive role in Botswana?
While formal degrees in Marketing or Business Administration are beneficial, many employers in Botswana value practical experience in sales, marketing, or business development. Demonstrable negotiation skills, a strong network, and a proven track record of meeting targets are often more crucial for freelance positions.
What are the common day-to-day responsibilities for a Freelance Sales & Marketing Executive in Botswana?
Daily tasks typically involve prospecting new clients, conducting market research, developing compelling sales pitches, and managing client relationships to drive revenue. You would also be responsible for creating and implementing marketing strategies to promote services or products within the local market.
What are the local work culture and key expectations for a freelance sales professional in Botswana?
In Botswana, professionalism, punctuality, and strong relationship-building are highly valued, especially in sales roles. Freelancers are expected to be proactive, self-motivated, and capable of working independently to achieve agreed-upon targets and deadlines.
What are the realistic career progression or growth paths for a Freelance Sales & Marketing Executive in Botswana?
Freelance executives can expand their client portfolio, specialize in niche markets, or take on larger projects requiring team coordination. Success often leads to opportunities for consulting, mentoring junior freelancers, or even establishing one's own sales and marketing agency in Botswana.
As a freelance role, what typical benefits (like leave, medical aid, or pension) can one expect in Botswana?
Freelance roles in Botswana typically do not come with traditional employee benefits such as paid leave, medical aid, or pension schemes provided by the hiring entity. Freelancers are responsible for managing their own taxes, insurance, and personal benefits.
How should I apply for this role, and what do employers in Botswana look for in freelance sales executives?
Employers in Botswana seek a compelling CV highlighting your sales achievements and a strong cover letter demonstrating your understanding of the local market. They particularly look for proven results, excellent communication skills, and the ability to work independently to drive business growth.