View more
5 days ago
Main Purpose of the Job
Responsible for the development, implementation and evaluation of marketing strategies and plans for all of the organisation’s product and service offerings. The Head, MPR also leads and manages the organisation’s public relations efforts and works closely with the CEO to promote a positive image of the organisation and to handle all communication with external parties.
Job Summary
- Employer: Botswana Savings Bank
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Closing Date: 2026-10-14
Key Responsibilities
- Lead the development and implementation of a PR, communications and marketing strategy to build and maintain a positive brand image and increase public awareness of the organisation and its products and services.
- Manage market planning and communications including promotions, market research and competitor analysis.
- Hold regular meetings within the Department to review strategy and agree on departmental objectives.
- Develops key performance indicators for marketing services.
- Collaborate with Operations and Strategy and Customer Excellence departments on the development and implementation of national and regional marketing plans, promotions and campaigns for all of the organisation’s products and services.
- Collaborate with Operation’s Strategy and Excellence and Finance departments to price new products and services in order to maximise return on investment while furthering the organisation’s mandate and strategy.
- Collaborate with Operation’s and Strategy and Excellence on the development of new product and service offerings.
- Oversee the development, implementation and evaluation of marketing campaigns and product and organisational branding by internal and external resources.
- Ensure effective participation of marketing division at trade shows/exhibitions and other promotional events locally, regionally and internationally where relevant.
- Highlights areas of variation from budget and recommends strategies for improving performance where necessary.
- Manage and present the annual review of tariffs for core postal products to Executive Management & other Government officials as requested.
- Liaise with relevant product drivers in order to derive projected budgets.
- Work with relevant peers to collect required data in order to prepare annual Cabinet Memorandum on proposed tariffs.
- Work with relevant managers to obtain and present financial data on monthly, quarterly and annual product performance, analyse the same and present deviations and recommend remedial action where necessary.
- Work with Operations department to promote, maintain and maximise the utilisation of the Management Information Systems (MIS) in the provision of marketing services e.g. for market research, data collection analysis and interpretation.
- Work with the Compliance and Internal Audit Managers to ensure compliance to standards and participation in quality and other audits.
- Develop strategies to promote a national culture of savings and financial prudency through public education and the availability of appropriate savings products.
- Oversee the development and implementation of the organisation’s corporate social responsibility initiatives.
- UNDERTAKE OTHER RELATED ACTIVITIES AS DIRECTED BY THE CHIEF EXECUTIVE OFFICER
Requirements
- Bachelor’s Degree in Public Relations, Marketing, Communications, Corporate Communications, Media Studies or related area.
- Master’s Degree in Public Relations, Marketing, Communications, Corporate Communications, Media Studies or related area is highly preferred.
- Eight (8) years’ of relevant experience in public relations, marketing, communication, media studies or related area (preferably with a financial institution) including three (3) years of management experience.
- Demonstrable experience across public relations, marketing and communication is essential.
- Public Relations Management
- Product and brand marketing and communication
- Marketing, advertising and communications workflow management
- Corporate identity management
- Stakeholder management
- Media interest coordination
- Communication, impact, advocacy and influence
How to Apply
To apply, please visit: bsb.mcidirecthire.com
REF Code: 7KjyrN86zGKGMRUV6QJP2wzpzCwGjGxeZRXoy–90p9AWtQi8fFqcdl_v2q-kHzq07TpBihT9Kwo7RrUBPV2oQ
About the Company
Botswana Savings Bank (BSB) stands as a prominent financial institution within Botswana's banking sector, dedicated to fostering a culture of savings and providing accessible financial services. Established by an Act of Parliament in 1962, initially as the Botswana Post Office Savings Bank, it evolved into BSB in 1992, solidifying its role as a wholly government-owned parastatal. The Bank offers a comprehensive suite of products, including various savings accounts, fixed deposits, personal and business loans, alongside modern digital banking solutions. Through its strategic partnership with BotswanaPost, BSB effectively extends its reach across the nation, playing a vital role in promoting financial inclusion for Batswana, particularly in underserved communities.
Your Partner in Financial Growth
Website: https://www.bsb.co.bw
Frequently Asked Questions
What qualifications and certifications are typically required for a Head of Marketing and PR role at a bank in Botswana?
Most employers require a Bachelor's degree in Marketing, Communications, or Business Administration, with an MBA or professional certifications like CIM or PRISA being highly advantageous. At least 8-10 years of progressive experience in marketing or corporate communications, including senior management exposure, is typically expected. Digital marketing expertise and familiarity with Botswana's financial services regulatory environment strengthen candidacy.
What are the typical day-to-day responsibilities of a Head of Marketing and PR at a bank like Botswana Savings Bank?
Daily duties include overseeing brand strategy, managing media relations, approving marketing campaigns, and leading crisis communications when needed. You will supervise teams handling digital content, events, and stakeholder engagement while reporting to executive leadership. Regular interaction with regulators, government bodies, and community partners is essential given the bank's public service mandate.
How does workplace culture and management style typically function in senior roles at Botswana financial institutions?
Botswana's corporate culture values respect for hierarchy, consensus-building, and formal communication protocols, though this varies by organization. Senior leaders are expected to demonstrate both technical competence and strong interpersonal skills, including diplomacy in multicultural environments. Punctuality, professional dress, and relationship maintenance with stakeholders are important cultural expectations.
What career progression opportunities exist after serving as Head of Marketing and PR in Botswana's banking sector?
Successful executives often advance to Chief Marketing Officer, Managing Director, or broader executive roles within banking or across parastatals and multinational corporations. Some transition to consulting or establish agencies serving the SADC region. Government and central bank advisory roles also become accessible given the strategic visibility this position provides.
What benefits are typically included in senior marketing roles at Botswana banks?
Standard packages include medical aid coverage, pension or provident fund contributions, and generous annual leave allowances typically exceeding 20 days. Vehicle or transport allowances, performance bonuses, and professional development funding are common at this level. Some institutions offer housing allowances or subsidized loans given seniority.
How should I apply for this role and what do Botswana employers prioritize in applications?
Submit through official channels with a tailored CV highlighting measurable campaign results and leadership experience in financial services or regulated sectors. Employers prioritize demonstrated understanding of Botswana's market dynamics, bilingual communication skills in English and Setswana, and references from reputable local institutions. Prepare for panel interviews assessing strategic thinking, stakeholder management, and cultural fit.
