First Capital Bank Botswana is seeking an experienced and skilled professional to join our Executive Team as Head of Marketing & Communications. This is an exciting opportunity to play a key role in promoting the First Capital Bank brand and contributing to the overall growth and success of the bank. As Head of Marketing & Communications, you will report to the Chief Executive Officer and be responsible for shaping and executing the Bank’s marketing and communications strategy. The role will drive brand positioning, support business growth, and ensure consistent, effective communication across internal and external stakeholders.
Key Responsibilities
- Lead the Bank’s internal and external communications strategy
- Manage brand positioning, reputation, and media engagement
- Drive marketing initiatives that support customer acquisition, product uptake, and digital growth
- Provide customer insights to inform product and campaign development
- Ensure consistency of brand and messaging across all touchpoints
- Align local marketing initiatives with Group frameworks and standards
- Oversee the delivery of marketing campaigns, events, and brand activities
- Lead and develop the marketing team to deliver against business objectives
Requirements
- Strategic thinking and commercial awareness
- Strong communication and stakeholder engagement
- Reputation management
- Leadership and team development
- Experience in financial services or a regulated environment preferred
- Exposure to multi-market environments advantageous
- 8+ years, with experience at senior level
- A Bachelor’s or Master’s degree in Marketing or a related field
- Postgraduate qualification in Marketing will be an added advantage
How to Apply
To apply, please visit: https://careers.fmbch.com/