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23 hours ago
LOTSANE SAFARIS IS LOOKING FOR THE FOLLOWING POSITIONS:
Job Summary
- Employer: LOTSANE SAFARIS
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Closing Date: 2026-10-04
Key Responsibilities
- Develop and implement effective marketing strategies.
- Promote Lotsane Safaris’ services and packages.
- Identify and attract new clients and business opportunities.
- Monitor market trends and identify opportunities for business growth.
Requirements
- A qualification or experience in Marketing, Business, Tourism or a related field.
- Strong marketing and customer-service skills.
- Knowledge of social media and digital marketing will be an added advantage.
- 5-10 years working experience in a related field.
How to Apply
Apply to : The Manager | P.O. Box 63, Sherwood
Frequently Asked Questions
What qualifications or education do I need to become a Marketing Consultant in Botswana?
Most employers prefer a Bachelor's degree in Marketing, Business Administration, or Communications from institutions like UB or BIUST. Professional certifications from CIM or local bodies like BIDPA add significant value. Practical experience through internships or agency work is highly regarded.
What are the typical day-to-day responsibilities of a Marketing Consultant at a safari company?
You will develop digital marketing strategies targeting international tourists, manage social media presence, and coordinate with travel agents and lodges. Content creation, market research on tourism trends, and building partnerships with hospitality stakeholders are core duties. Reporting on campaign performance to management is also expected.
How does workplace culture in Botswana affect marketing professionals?
Botswana workplaces value respect for hierarchy and relationship-building before business transactions. Punctuality is important, though meetings may start with personal greetings. Marketing roles often require flexibility for after-hours events and networking with international clients across time zones.
What career progression opportunities exist for Marketing Consultants in Botswana?
With experience, you can advance to Senior Consultant, Marketing Manager, or Director roles within tourism companies. Some professionals transition to corporate marketing in mining or banking sectors, or establish independent consultancy firms. Specializing in digital marketing or tourism branding opens additional doors.
What benefits are typically offered to full-time marketing employees in Botswana?
Standard benefits usually include annual leave as per Botswana labour law, medical aid contributions, and pension schemes through BPOPF or private providers. Safari companies may offer additional perks like familiarization trips to lodges. Specific packages vary significantly by employer size and sector.
How should I apply for a Marketing Consultant role, and what do Botswana employers prioritize?
Submit a tailored CV and cover letter highlighting measurable campaign results and tourism sector knowledge through email or company portals. Employers prioritize candidates with proven digital skills, local market understanding, and international exposure. Strong references from previous supervisors and a professional online presence strengthen your application.
