**Organization Name:**
Pula Medical Aid Fund (Pulamed)
Pula Medical Aid Fund (Pulamed)
**Job Title:**
Marketing Executive (Permanent & Pensionable) – Tenable in Gaborone
**Role Purpose (Job Summary):**
The marketing executive is responsible for supporting the implementation of marketing, communications, and stakeholder engagement strategies aligned with the Fund’s objectives, while enhancing brand visibility and market positioning through effective campaign execution. The role also involves improving client experience by monitoring feedback, engagement, and service delivery, as well as providing market intelligence and insights to support product development and strategic decision-making.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-05-04
Key Responsibilities
- Strategic Alignment Support
- Client Experience Management
- Stakeholder Relationship Support
- Marketing Execution & Brand Support
- Communications
- Social Media Management
- Product Support & Market Intelligence
- Events planning & Management
- Agency liaison & coordination
Requirements
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of two (2) year’s experience in marketing, client relations, or stakeholder management.
- Experience in healthcare, insurance, or financial services will be an added advantage.
- Strong knowledge of marketing and communication strategies, including digital marketing.
- Experience managing digital platforms and social media.
- Ability to analyse market trends, customer insights, and campaign performance.
- Proficiency in Microsoft Office and relevant marketing tools.
- Excellent written, verbal communication, and presentation skills.
- Marketing & Brand Management
- Digital Marketing & Social Media Management
- Customer Experience Management
- Market Research & Intelligence
- Stakeholder Engagement & Relationship Management
- Communication & Content Development
- Planning and Organising
- Analytical Thinking & Problem Solving
- Strong behavioural competencies, including Communication, Customer Focus, Stakeholder Management, Initiative and Drive, Creativity and Innovation, Results Orientation, Teamwork and Collaboration, Integrity, and Attention to Detail.
How to Apply
Submission Documents: Applications must include a comprehensive CV, certified copies of certificates, identification documents as well as two professional references.
* Email: Applications must be sent to secretary@pulamed.co.bw with the title of the position applied for as email subject.
* Closing Date: Monday 04th May 2026 no later than 1600hrs.
* Email: Applications must be sent to secretary@pulamed.co.bw with the title of the position applied for as email subject.
* Closing Date: Monday 04th May 2026 no later than 1600hrs.
About the Company
Pula Medical Aid Fund (PulaMed) is a prominent self-administered medical aid scheme dedicated to serving the healthcare needs of Botswana. Established in 1991, PulaMed offers a diverse range of medical aid plans designed for individuals, families, and corporate clients across the nation. Its comprehensive schemes cover essential healthcare services, including hospitalisation, specialist consultations, and chronic medication management. As a leading provider in Botswana, PulaMed plays a crucial role in ensuring access to quality healthcare for its members, upholding a strong commitment to their well-being.
Your health, Our priority.
Website: https://www.pulamed.co.bw
Frequently Asked Questions
What qualifications and experience are generally required for a Marketing Executive position in Botswana?
Most employers seek a Bachelor's degree in Marketing, Business Administration, or a related field. Practical experience in marketing roles, especially involving digital marketing or brand management, is highly valued in the local market.
What are the common day-to-day responsibilities of a Marketing Executive in Botswana, particularly within sectors like medical aid?
Daily tasks often include developing and implementing marketing campaigns, managing social media, creating compelling content, and conducting market research. Engaging with members, partners, and internal teams to promote services is also a crucial part of the role.
What kind of work culture and professional expectations should a Marketing Executive anticipate in Botswana?
Botswana's professional culture generally values respect, punctuality, and a collaborative approach within teams. Employers typically expect proactivity, strong communication skills, and a commitment to meeting targets and contributing to the company's growth.
What are the typical career progression opportunities for a Marketing Executive in Botswana?
A Marketing Executive can realistically advance to Senior Marketing Executive, Brand Manager, or Marketing Manager positions within a company. Specialization in areas like digital marketing, corporate communications, or product marketing also offers clear growth paths.
What standard employee benefits are usually offered to a Marketing Executive by employers in Botswana?
Common benefits typically include paid annual leave, contributions to a medical aid scheme, and participation in a pension fund. Some employers may also offer performance-based incentives or opportunities for professional development and training.
What key aspects do employers in Botswana look for when hiring a Marketing Executive, and how should I tailor my application?
Employers seek candidates with strong communication, digital marketing, and analytical skills, demonstrating an understanding of the local market and consumer behavior. Your application should clearly highlight relevant experience and achievements, emphasizing your proactive and results-oriented approach.