Job Summary
- Type: full-time
- Location: Palapye
- Category: Marketing
- Closing Date: 2026-07-30
Key Responsibilities
- Develop and implement effective marketing strategies.
- Promote the company’s products and services through social media and other advertising platforms.
- Create professional adverts, promotional videos, flyers and marketing content.
- Manage Facebook, TikTok, WhatsApp Business and other digital platforms.
- Identify new customers, projects and business opportunities.
- Conduct market research and monitor competitors.
- Build and maintain strong relationships with customers.
- Prepare marketing plans, reports and campaign performance updates.
- Support sales activities and help the company achieve monthly sales targets.
- Represent the company professionally during promotions, exhibitions and customer visits.
Requirements
- Diploma or Degree in Marketing, Business Management, Public Relations, Communications or a related field.
- At least 2 years of relevant marketing experience.
- Proven experience in digital marketing and social media management.
- Strong communication, negotiation and customer-service skills.
- Ability to create engaging marketing content and advertisements.
- Basic graphic design and video-editing skills will be an advantage.
- Ability to work independently and meet sales and marketing targets.
- Good computer skills, including Microsoft Office.
- Driver’s licence is an added advantage.
- Knowledge of the Palapye market and surrounding areas will be beneficial.
- Creative, confident and self-motivated.
- Professional and well-presented.
- Honest, reliable and disciplined.
- Target-driven and able to work under pressure.
- Willing to travel and conduct field marketing when required.
How to Apply
Phone: 73188051 / 74325548
Address: Paradise Complex, Madiba Ward, along the Palapye Main Internal Road
Frequently Asked Questions
What qualifications are typically required for a Marketing Officer role in Botswana?
A Bachelor's degree in Marketing, Business Administration, or a related field is generally a prerequisite. Employers often also value practical experience with digital marketing tools and a portfolio showcasing past campaigns.
What are the common day-to-day responsibilities of a Marketing Officer in a retail environment?
Typical duties include developing and implementing marketing campaigns, managing social media channels, and creating promotional content. You would also analyze market trends and collaborate with sales teams to drive customer engagement.
What is the typical work culture and what are the expectations for a Marketing Officer in Botswana?
Batswana work culture values professionalism, punctuality, and respect for established hierarchies. Employers expect proactivity, the ability to work both independently and collaboratively, and a strong commitment to quality output.
What are the realistic career progression paths for a Marketing Officer in Botswana?
With sufficient experience, a Marketing Officer can advance to roles like Marketing Manager, Brand Manager, or Communications Specialist. Gaining diverse experience across various marketing channels significantly enhances long-term career growth opportunities.
What typical benefits can a Marketing Officer expect in Botswana?
Common benefits usually include annual leave, sick leave, and potentially a contribution to a medical aid scheme. Some companies also offer a provident fund or gratuity, depending on their specific HR policies.
What should I include in my application, and what do employers in Botswana look for in a Marketing Officer?
Your application should feature a comprehensive CV highlighting relevant experience and a tailored cover letter showcasing your skills. Employers seek candidates with strong communication abilities, creativity, and a solid understanding of the local consumer market.