To grow and manage the company’s social media presence, produce engaging visual and video content, and support marketing efforts that drive customer leads and sales.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-07-31
Key Responsibilities
- Manage and keep all social media platforms active and consistent
- Design graphics for posts, promotions, and campaigns
- Create, film, and edit short-form videos for social media
- Plan and post content that builds brand awareness and engagement
- Assist with marketing initiatives to advertise the business and generate leads
- Respond to customer inquiries and comments on social platforms
- Track basic performance of posts/campaigns and suggest improvements
Requirements
- Minimum: Certificate in Marketing, Social Media Marketing, or related field
- Basic graphic design skills (e.g. Canva, Photoshop, or similar)
- Video shooting and editing skills (smartphone content acceptable)
- Creative, self-driven, and comfortable working with minimal supervision
- Good communication skills
How to Apply
Apply by email: enquiries@themenders.co.bw
Phone: +267 75351120
Address: Menders shoe repair, Shop No 7A Northgate Mall, Gaborone Botswana
Phone: +267 75351120
Address: Menders shoe repair, Shop No 7A Northgate Mall, Gaborone Botswana
Frequently Asked Questions
What educational background and qualifications are typically required for a Marketing Officer role in Botswana?
Most Marketing Officer positions in Botswana require a diploma or degree in Marketing, Business Administration, or a related field. Practical experience, even from internships, is highly valued by employers when assessing candidates.
What are the primary day-to-day responsibilities of a Marketing Officer in Botswana?
A Marketing Officer typically manages social media, develops promotional materials, and assists with campaign execution to drive sales. They also often conduct market research to understand local customer preferences and competitor activities.
What should I know about the work culture and professional expectations for a Marketing Officer in Botswana?
Botswana's work culture often values respect, punctuality, and a collaborative approach within teams. Effective communication, both in Setswana and English, is crucial for engaging with diverse local audiences.
What are the typical career progression paths for a Marketing Officer in Botswana?
A Marketing Officer can progress to roles like Marketing Coordinator, Senior Marketing Officer, or even Marketing Manager with experience and demonstrated success. Further specialisation in areas like digital marketing or brand management is also common.
What kind of benefits package can a Marketing Officer expect to receive in Botswana?
Standard benefits usually include annual leave and contributions to the National Health Insurance (NHI) fund as per local regulations. Some employers, particularly larger ones, may also offer private medical aid and pension schemes.
What do employers in Botswana look for when hiring a Marketing Officer, and how should I tailor my application?
Employers seek candidates with strong communication skills, creativity, and a good understanding of the local market landscape. Highlight your practical experience, digital marketing proficiency, and any successful projects in your CV and cover letter.