Job Summary
- Type: full-time
- Location: Maun
- Category: Marketing
- Closing Date: 2026-09-11
Key Responsibilities
- Develop and implement marketing initiatives that increase brand visibility, advertising space occupancy and sales.
- Identify, approach and develop relationships with local, national and international brands.
- Market and sell advertising space across digital billboard, static billboards and streetpole advertising networks.
- Prepare and present proposals, quotes and customised advertising packages.
- Maintain and grow a pipeline of prospective advertisers and manage client relationships.
- Achieve agreed sales, occupancy and revenue targets.
- Prepare marketing and sales performance reports.
Requirements
- Diploma or Degree in Marketing, Business Administration, Sales, Communications or related field.
- Proven experience in marketing, sales or business development (advantageous).
- Excellent communication, negotiation and interpersonal skills.
- Self-driven, proactive and results-oriented.
- Good computer literacy.
- Knowledge of the Maun business environment is an advantage.
How to Apply
Frequently Asked Questions
What qualifications or certifications do I need to apply for a Marketing Officer role at a company like Transit Media in Botswana?
Most employers in Botswana expect a diploma or degree in Marketing, Business, Communications, or a related field from a recognised institution. A professional certification from bodies like CIM (Chartered Institute of Marketing) can strengthen your application, though practical experience with digital and outdoor media is often valued equally.
What are the common day-to-day responsibilities of a Marketing Officer in Botswana?
You would typically coordinate marketing campaigns, manage client relationships, prepare promotional materials, and monitor the performance of advertising placements. The role often also involves conducting market research, compiling reports for management, and supporting sales teams with lead generation and brand visibility activities.
What is the local work culture and what expectations do Botswana employers have for marketing staff?
Botswana workplaces generally value punctuality, respect for hierarchy, and clear written communication, with a growing emphasis on digital marketing skills and measurable results. Employers expect marketing officers to be proactive, able to work under pressure during campaign deadlines, and comfortable collaborating across departments while maintaining professional client etiquette.
What career progression can I realistically expect from a Marketing Officer position in Botswana?
With consistent performance, you can progress to Senior Marketing Officer, Marketing Coordinator, or Brand Manager roles within a few years. Further growth may lead to Marketing Manager or Head of Marketing positions, especially if you build expertise in media buying, digital strategy, and team leadership.
What typical benefits do marketing roles in Botswana include, such as leave, medical aid, or pension?
Most formal employers in Botswana provide at least the statutory annual leave, plus contributory pension or provident fund arrangements and access to private medical aid schemes. Depending on the employer, you may also receive a travel or airtime allowance, performance bonuses, and professional development support, though benefits vary by company size and policy.
How should I apply for a Marketing Officer role and what do Botswana employers look for in applications?
Submit a concise CV and a tailored cover letter that highlights your marketing qualifications, relevant experience, and any measurable campaign results you have achieved. Botswana employers look for clear evidence of practical skills, familiarity with local media channels, and a professional online presence, so ensure your LinkedIn profile and portfolio are up to date.