MARKETING SPECIALIST – Boitekanelo College 1320 views

Key Responsibilities

• Strategic Marketing and Brand Management Lead the development and execution of integrated marketing strategies that strengthen the Boitekanelo College brand, enhance visibility, and align with institutional objectives.
• Public Relations and Corporate Communications: Manage public relations and corporate communications to promote the College’s reputation, achievements, events and stakeholder confidence.
• Digital Marketing and Social Media: Drive digital marketing initiatives across the website and social media platforms to increase engagement, reach, recruitment and brand awareness.
• Student Recruitment and Campaigns: Plan and implement targeted campaigns that attract prospective students and effectively communicate the College’s value proposition.
• Stakeholder Engagement and Events: Coordinate stakeholder engagement initiatives and events that strengthen relationships, enhance visibility and support institutional goals.
• Business Development: Provide strategic marketing support for partnerships and revenue-generating initiatives that contribute to College growth.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field.
• Minimum of 5 years relevant experience in marketing or communications.
• Strong strategic planning and campaign execution capability.
• Excellent written, verbal and presentation communication skills.
• Proven digital marketing and social media management expertise.
• Strong brand management, PR and stakeholder engagement skills.
• Ability to analyse market trends, generate insights and drive results

Salary

competitive remuneration

How to Apply