JOB PURPOSE: The Marketing and sales representative is responsible for planning, development Implementing, and managing marketing strategies that increase brand visibility, Occupancy rates and revenue for the campsite and Backpackers Dormitory. The role focusses on attracting local and international travelers, tour groups, backpackers, digital nomads and adventure seekers through effective digital partnerships and on-ground marketing.
Job Summary
- Type: full-time
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-07-31
Key Responsibilities
- Develop and implement an annual marketing and promotions plan aligned to business goals.
- Identify Target Markets ( Local Tourists, International Backpackers, Campers, Schools tour operations, NGOs, Digital Nomads
- Monitor tourism and travel trends to adjust marketing strategies accordingly
- Coordinate photography, Videos and content for social media and promotional use.
- Manage the marketing budget and ensure cost effective campaigns
- Manage and update the business website, booking platform and social media pages
- Drive online bookings through platforms such as Booking. com, Airbnb and Hostel world.
- Plan and execute digital marketing campaigns
- Respond to online reviews and manage the brand on-line reputation.
- Build and maintain relationships with travel agents, tour operations, corporates, schools, public relations officers and event’s organizers
- Develop partnership with tourism boards, festival and adventure organizer groups
- Design special packages (Long stay discounts, group bookings and seasonal promotions
- Plan and promote on-site events (Camping, Cultural nights, Music events.)
- Work closely with staff to ensure marketing promises match guest experience
- Collect and analyze data on occupancy rates, Guest demographics and booking sources.
- Track campaign performance and prepare quarterly marketing reports.
- Provide recommendation for increasing occupancy and revenue
- The job holder is expected to perform all related activities that promote productivity and the image of the buisness.
Requirements
- Degree or Diploma in Marketing, Tourism, Hospitality Management, or related field
- Minimum 2-5 years in experience in marketing, preferably in hospitality, or travel and tourism
- An understanding of digital marketing and online booking platforms.
Salary
Jumbo Tusker Resort offers a competitive salary.
How to Apply
Apply by email: jumbotuskerresort@gmail.com
Phone: +267 72 248 553
Address: Located in Rasesa, along the AI road- close to Gaborone City and Mochudi, 24 degrees 22’53.2″S 26 degrees 03’36.5″E
Phone: +267 72 248 553
Address: Located in Rasesa, along the AI road- close to Gaborone City and Mochudi, 24 degrees 22’53.2″S 26 degrees 03’36.5″E
Frequently Asked Questions
What qualifications and experience are typically required for an Overseer/Marketing and Sales Representative role in Botswana?
Candidates commonly need a diploma or degree in Marketing, Business Administration, or Hospitality Management from a recognized institution. Significant experience in sales, marketing, and team supervision within the tourism or service industry in Botswana is highly valued.
What are the common day-to-day responsibilities for this dual Overseer and Marketing/Sales Representative role at a resort?
You would be responsible for both supervising daily resort operations, coordinating staff, and ensuring high service standards. Simultaneously, you'd actively drive sales, develop and implement marketing strategies, and manage client relationships to achieve business targets.
What is the typical work culture and what are the expectations for a role like this in Botswana's hospitality sector?
Botswana's hospitality sector values professionalism, strong customer service, and a collaborative team environment, often with a focus on local community engagement. Punctuality, respect for colleagues and guests, and a proactive approach to problem-solving are highly regarded.
What are the realistic career progression opportunities for someone in this Overseer/Marketing and Sales Representative position?
Strong performance in this dual role can lead to advancement opportunities such as Marketing Manager, Sales Manager, or Assistant Resort Manager. Developing strong leadership and strategic skills will be crucial for upward mobility within the hospitality sector in Botswana.
What kind of benefits package can a job seeker typically expect for a professional role like this in Botswana?
Common benefits usually include annual leave as mandated by the Labour Act, and often contributions towards a medical aid scheme. Some employers also offer pension fund contributions, performance-based incentives, or accommodation, particularly for remote resort locations.
What application process should I follow, and what do employers in Botswana look for in candidates for this specific role?
Typically, you'll need to submit a comprehensive CV and a tailored cover letter highlighting your relevant experience and skills. Employers in Botswana value candidates with demonstrated sales and marketing acumen, leadership potential, and a strong understanding of local customer needs and market dynamics.