Job Summary
- Type: full-time
- Location: Gaborone
- Category: Sales & Marketing
- Closing Date: 2026-07-20
Key Responsibilities
- Set and achieve annual gross written premium (GWP) targets across microinsurance lines.
- Manage the implementation of sales efficiency initiatives, including the rollout of sales-force automation and CRM tools.
- Contribute to business strategy development and lead implementation of the sales function.
- Maintain clear internal communication so sales teams understand business performance and their contribution to it.
- Manage relationships with NBFIRA on sales conduct, market conduct, and consumer protection matters.
- Communicate new and amended regulatory requirements.
- Ensure timely review and resolution of customer complaints.
- Limit regulatory actions and sanctions against Alpha Direct arising from sales or marketing conduct.
- Review sales and performance data to measure productivity, goal achievement, and identify areas for process improvement.
- Own and manage the Sales and Marketing departmental budget.
- Monitor and maintain customer retention ratios across all product lines.
- Track key sales metrics including acquisition cost per policy, conversion rates, and broker production.
- Formulate integrated marketing strategies across above-the-line, digital, and below-the-line channels to drive brand awareness and business growth.
- Design and implement sales execution plans to convert marketing-generated leads into new business that meets company targets.
- Conduct market research to identify customer needs, competitor positioning, and product gaps, and recommend competitive responses.
- Identify and pursue growth opportunities in the Botswana short-term insurance market, including underserved segments accessible through the Insurance-in-a-Box model.
- Provide continuous training and coaching to sales agents, broker partners, and UniCoin agency staff to build technical and product knowledge.
- Support the development and launch of new revenue streams, including new product variants, channels, and partnerships.
- Ensure departmental compliance with company policies and procedures.
- Ensure seamless and accurate sales reporting through company systems.
- Ensure turnaround targets and service standards for quotations, onboarding, and policy issuance are met.
- Apply data restrictions and access controls in line with the Botswana Data Protection Act..
- Implement and oversee a Sales Force Automation (SFA) / CRM solution to drive efficiency, lead tracking, and pipeline visibility.
- Oversee resolution of customer service issues through sales and marketing channels to meet or exceed client expectations.
- Ensure NBFIRA-reportable complaints arising from sales conduct are minimised through proactive complaint handling and root-cause action.
- Resolve escalated customer matters within agreed turnaround times.
- Maintain low complaint volumes on the internal register with documented investigation and corrective action.
Requirements
- Degree in Sales, Marketing , Business Administration
- MBA or relevant Master’s degree;
- COP Short-Term Insurance; minimum 5 years’ senior sales and marketing experience;
- Membership of a professional body preferred.
- Strong ability to execute work with a citizen empowerment and economic inclusion lens.
- High degree of professionalism in dealing with diverse groups of people, including Board members, senior executives, and staff.
- Proficiency in digital media, design tools, and social media marketing across multiple platforms.
- Demonstrated capacity for product and channel innovation.
- Strategic thinking and the ability to translate business strategy into sales execution plans.
How to Apply
About the Company
Alpha Direct Insurance Company is a prominent short-term insurer serving individuals and businesses across Botswana. Established in 2008, it has grown to become one of the nation's leading providers in the non-life insurance sector. The company offers a comprehensive suite of insurance products, including motor, home, business, travel, and medical insurance, tailored to the specific needs of the Botswana market. Committed to financial security and customer service, Alpha Direct plays a vital role in protecting assets and livelihoods within the country. It continually strives to innovate its offerings to meet the evolving demands of its Batswana clientele.
Your trusted partner in insurance.
Frequently Asked Questions
What qualifications and experience are typically required for a Sales & Marketing Manager role in Botswana's insurance sector?
Generally, a degree in Marketing, Business Administration, or a related field is expected, often coupled with professional certifications in sales or marketing. Several years of progressive experience in sales and marketing, particularly within the financial services or insurance industry, are crucial.
What are the common day-to-day responsibilities of a Sales & Marketing Manager in the insurance industry in Botswana?
You would typically be responsible for developing and implementing sales strategies, managing a sales team, and overseeing marketing campaigns to drive policy acquisition and retention. This also includes market research, competitor analysis, and ensuring compliance with local regulations.
What are the key aspects of the local work culture and expectations for management roles in Botswana?
Professionalism, strong interpersonal skills, and a collaborative approach are highly valued in Botswana's corporate environment. Expect an emphasis on respectful communication, adherence to established procedures, and building strong relationships with both colleagues and clients.
What are the typical career progression opportunities for a Sales & Marketing Manager within the insurance industry in Botswana?
Successful managers often progress to senior leadership roles such as Head of Sales, Chief Marketing Officer, or even General Manager within the insurance sector. Developing strong leadership skills and a proven track record of achieving targets are key to advancement.
What kind of benefits package can I typically expect for a management position in the insurance industry in Botswana?
Standard benefits usually include medical aid contributions, a pension scheme, and annual leave, with specifics varying by employer. Some roles may also offer a company car or car allowance, and performance-based bonuses.
How should I tailor my application, and what do employers in Botswana look for in a Sales & Marketing Manager?
Emphasize your leadership capabilities, proven sales and marketing achievements, and understanding of the Botswana market and customer base. Employers seek candidates with strong strategic thinking, excellent communication skills, and a results-oriented mindset.