Job Summary
- Employer: GABZ FM
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Closing Date: 2026-10-25
Key Responsibilities
- Drive new business development, client acquisition and revenue growth.
- Prospect for new clients, develop leads and maintain an active sales pipeline.
- Achieve agreed monthly sales targets through direct sales and business development.
- Manage and grow existing client accounts through upselling, cross-selling and client retention.
- Conduct client visits, presentations and sales pitches to identify and respond to client marketing needs.
- Develop proposals, quotations, media plans and customised advertising solutions.
- Build and maintain strong relationships with clients and advertising agencies.
- Identify opportunities to commercialize radio, digital, events, activations, sponsorships and station-owned platforms.
- Support the development and implementation of marketing campaigns, activations and promotional initiatives.
- Coordinate with internal teams to ensure smooth delivery of client campaigns and advertising schedules.
- Monitor client satisfaction and identify opportunities for repeat business.
- Maintain accurate sales records and submit regular reports on sales performance, pipeline and marketing role activities.
Requirements
- Diploma/ in Sales, Marketing, Business Administration, Communications or a related field.
- 1-3 years’ experience in sales, business development, account management or marketing, preferably in media, advertising or a related industry.
- Proven ability to meet sales targets and generate revenue.
- Strong prospecting, negotiation, presentation and relationship-management skills. Excellent communication and proposal-writing skills.
- Commercially minded, proactive and results-oriented.
- Ability to work independently, manage multiple clients and meet deadlines.
- Proficiency in Microsoft Office.
- Valid driver’s licence will be an added advantage.
How to Apply
Apply by email: Clientservices@gabzfm.co.bw
Phone: +267 317 0905
Phone: +267 317 0905
About the Company
GABZ FM is a commercial radio station broadcasting from Gaborone, Botswana's capital city. The station operates on 96.2 FM and primarily serves the Greater Gaborone area with a mix of music, news, and talk programming targeted at urban listeners. Established as one of Botswana's private radio stations, GABZ FM competes in the country's growing broadcasting landscape alongside state-owned and other commercial stations. The station maintains studios in Gaborone and generates revenue through advertising sales to local and national businesses. Its programming reflects contemporary Botswana urban culture while covering national news and current affairs relevant to its audience.
The Voice of Gaborone
Frequently Asked Questions
What qualifications do I need to become a Sales & Marketing Officer at a radio station like Gabz FM in Botswana?
Most employers in Botswana require a Diploma or Degree in Marketing, Business Administration, or Mass Communication from institutions like BIUST, UB, or BICA. Practical experience in sales, digital marketing, or media is highly valued, and certifications in Google Analytics or social media management can strengthen your application.
What are the typical day-to-day responsibilities of a Sales & Marketing Officer in Botswana's radio industry?
You will develop advertising proposals for local businesses, manage client relationships, coordinate promotional events, and create content for social media platforms. You will also track sales targets, prepare reports for management, and collaborate with on-air talent to integrate sponsor messaging into programming.
How does workplace culture in Botswana affect this marketing role?
Botswana's work culture emphasizes respect for hierarchy, punctuality, and relationship-building with clients through face-to-face meetings. Employers expect flexibility with occasional weekend or evening work during major events, and proficiency in both English and Setswana is often essential for local market engagement.
What career progression opportunities exist for Sales & Marketing Officers in Botswana's media sector?
With proven performance, you can advance to Senior Marketing Officer, Marketing Manager, or Sales Director roles within 3-5 years. Some professionals transition to advertising agencies, corporate communications roles, or establish their own marketing consultancies serving Botswana's growing SME sector.
What benefits are typically offered to marketing professionals in Botswana?
Standard packages usually include annual leave of 15-20 days, pension contributions through the Botswana Public Officers Pension Fund or private schemes, and medical aid coverage. Some media employers also offer performance bonuses, airtime allowances, and professional development opportunities.
How should I apply for a Sales & Marketing Officer position in Botswana, and what do employers prioritize?
Submit a concise CV with a tailored cover letter highlighting measurable achievements in sales or campaigns, preferably via email or through the company's recruitment portal. Employers prioritize candidates who demonstrate local market knowledge, existing business networks, and a portfolio showing creative campaigns or revenue growth results.
