The University of Botswana (UB), a premier state-owned tertiary institution dedicated to shaping the future through excellence, research, innovation and meaningful societal impact, invites applications from accomplished and suitably qualified professionals for the position of Senior Professional: Marketing and Events Management in the Department of Corporate Affairs . The Senior Professional Marketing and Events Management is responsible for supporting the development and execution of Marketing and Branding strategies and managing university events. The position holder will create comprehensive marketing plans, oversee event planning and execution, as well as working collaboratively with various departments/stakeholders to promote the university’s image and initiatives.
Job Summary
- Employer: University of Botswana
- Job Type: Full-time
- Location: Gaborone, Botswana
- Category: Marketing
- Salary: The University of Botswana offers a competitive salary and benefits commensurate with experience and qualifications.
- Closing Date: 2026-10-27
Key Responsibilities
- Contribute to the development of and implement departmental, sectional and unit level strategies, policies, plans and procedures;
- Identify target audiences and develop appropriate messaging to attract new students, sponsors/ donors, alumni members, and other stakeholders;
- Conduct market research to understand the target audiences’ preferences, perceptions and needs and make recommendations;
- Develop high-quality marketing materials, including brochures, flyers, newsletters, and digital content;
- Ensure consistency in messaging and adherence to the university’s brand guidelines;
- Manage the editorial calendar and coordinate content contributions from various departments;
- Utilize various media sharing platforms to share marketing content;
- Assess the efficacy of marketing activities and analyze marketing performance measures and make data-driven adjustments and/ or recommendations;
- Plan, organize, and coordinate University events, including academic conferences, workshops, cultural events, orientation programmes, alumni reunions, and campus celebrations;
- Plan and lead execution of major University events, including recruitment and enrolment, academic conferences, public lectures, and community outreach programmes;
- Manage event logistics, including venue setup, catering, and audiovisual requirements;
- Develop promotional materials and content for event marketing;
- Negotiate contracts and ensure timely delivery of services;
- Participate in the identification and mitigation of operational risks;
- Comply with relevant regulations and legislation;
- Respond to customer/ stakeholder queries and inquiries related to area of expertise;
- Collaborate with relevant internal and external stakeholders as needed to effectively deliver duties as defined;
- Actively engage with the professional community to support and develop expertise in an area of profession;
- Any other duties as assigned by the supervisor in line with the role.
Requirements
- Applicants are required to have a Bachelor’s degree in Marketing, Sales or other related field is required;
- A Masters’ degree will be an added advantage ;
- Be registered or eligible to registration as a member of a recognised professional body.
- A minimum of four (4) years of work experience, three (3) of which should have been at professional/officer level.
- Higher education experience will be an added advantage.
- Ability to develop and implement long-term marketing strategies;
- Strong ability to plan and execute successful events;
- Excellent verbal and written communication skills;
- Strong organizational skills to manage multiple projects and deadlines;
- Understanding of digital marketing strategies and tools;
- Strong leadership skills to guide and inspire the marketing and events team.
Salary
The University of Botswana offers a competitive salary and benefits commensurate with experience and qualifications.
How to Apply
To apply, please visit: ub.bw
Vacancy Circular No: IRC 3554
About the Company
The University of Botswana (UB) was established in 1982, as the first institution of higher education in Botswana. The university currently has three campuses: one in the capital city Gaborone, one in Francistown, and another in Maun. The University of Botswana is divided into six faculties: Business, Education, Engineering, Humanities, Health Sciences, Science and Social Sciences and the Sir Ketumile Masire Teaching Hospital. UB is ranked 1201–1500 in the world and 21st in sub-Saharan Africa in the 2024 Times Higher Education World University Ranking.
Frequently Asked Questions
What qualifications and certifications are typically required for a Senior Professional in Marketing and Events Management at a university in Botswana?
A bachelor's degree in Marketing, Public Relations, Communications, or a related field is usually required, with a master's degree often preferred for senior roles. Professional certifications such as CIM (Chartered Institute of Marketing) or PRISA accreditation strengthen your application. At least 5-7 years of experience in marketing, events, or corporate communications is typically expected.
What are the common day-to-day responsibilities in this role?
You will oversee strategic marketing campaigns, manage university events from planning to execution, and coordinate with internal departments and external stakeholders. Daily tasks include content creation, brand management, budget oversight, and evaluating campaign effectiveness. You may also supervise junior staff and represent the university at public functions.
How does the local work culture at Botswana institutions like the University of Botswana affect this role?
Botswana's workplace culture values respect for hierarchy, collaborative decision-making, and relationship-building with stakeholders. Punctuality and professionalism are important, though meetings may start with customary greetings and relationship-checking. Understanding Setswana cultural norms and demonstrating patience with bureaucratic processes will help you succeed.
What career progression opportunities exist for marketing professionals in Botswana's higher education or public sector?
Senior professionals can advance to Director or Executive Director positions in marketing, communications, or institutional advancement. Some transition to consultancy roles or move into parastatal organizations and government communications departments. Continuous professional development through BQA-recognized programs enhances promotion prospects.
What typical benefits should I expect in a full-time senior marketing role at a Botswana public university?
Benefits usually include competitive leave entitlements, medical aid contributions, and participation in the Public Service Pension Fund or university-specific pension schemes. You may also receive professional development allowances and performance-based incentives. Specific packages vary by institution and are typically outlined in the employment offer.
How should I apply, and what do employers in Botswana look for in successful candidates?
Submit a comprehensive CV, certified academic certificates, and a detailed cover letter addressing the specific requirements in the job advertisement. Employers value demonstrated experience with measurable results, digital marketing competencies, and familiarity with Botswana's media landscape. Strong references from previous supervisors and a clean criminal record certificate are typically required.
