Do you know the ins and outs of search engines and AI tools? Do you want to shape how people discover Gaborone online?
Then we might have something for you…
Job Summary
- Type: contract
- Location: Gaborone
- Category: Marketing
- Closing Date: 2026-08-19
Key Responsibilities
- Improve Gaborone Explorer’s visibility across Google and AI platforms
- Develop and implement SEO & GEO strategies to grow our organic reach
- Monitor search performance and recommend improvements
- Help make online information about Gabs more accurate and up to date
Requirements
- Strong understanding of SEO principles and best practices
- Knowledge of GEO and AI-driven search optimisation
- Experience with tools such as Google Search Console, Google Analytics and Bing Webmaster Tools
- Passion for staying ahead of the latest SEO and AI developments
How to Apply
Apply by email: hello@gaboroneexplorer.com
About the Company
Gaborone Explorer operates as a dedicated digital guide and information platform specifically designed for the capital city of Botswana. This essential resource caters to both local residents and international visitors, providing comprehensive details about Gaborone. The platform aims to centralize and simplify access to information, from events and attractions to essential services within the city. By offering curated content, Gaborone Explorer significantly enhances the experience of discovering and navigating Botswana's vibrant capital, fostering connection between the city and its users.
Your Gabs City Guide
Website: https://www.gaboroneexplorer.com/
Frequently Asked Questions
What qualifications, certifications, or education are typically needed for an SEO/GEO Specialist role in Botswana?
Employers usually look for a diploma or degree in Marketing, IT, or a related field, coupled with practical experience in SEO. Demonstrable skills in local SEO, Google Analytics, and relevant certifications like Google's SEO or Digital Marketing are highly valued.
What would be the common day-to-day responsibilities of an SEO/GEO Specialist focused on Gaborone?
You would primarily focus on optimizing online content for local search queries related to Gaborone, managing Google My Business listings, and performing keyword research specific to the region. This also includes analyzing website traffic, monitoring local search trends, and implementing strategies to improve visibility within the Botswanan market.
What is the typical work culture and expectations for marketing professionals in Botswana?
The work culture in Botswana values professionalism, punctuality, and respect for colleagues and management. Employers expect initiative, a strong work ethic, and the ability to collaborate effectively within a team environment.
What are the realistic career progression or growth paths for an SEO/GEO Specialist in Botswana?
A successful SEO/GEO Specialist can progress to a Senior SEO Specialist, Digital Marketing Manager, or potentially a Marketing Lead role within a company. Opportunities also exist to specialize further in areas like analytics, content strategy, or to move into consultancy.
What are the typical benefits offered for specialist roles in Botswana, such as medical aid or leave?
Common benefits include paid annual leave (typically 15-20 days), sick leave, and often a provident fund or pension contribution. Medical aid schemes are a standard offering for professional roles, though the specifics can vary significantly by employer.
How should I tailor my application for an SEO/GEO Specialist role in Botswana, and what do employers look for?
Emphasize your practical experience with local SEO tools, successful campaigns (especially within Botswana or similar markets), and a clear understanding of digital marketing trends. Your CV and cover letter should highlight results achieved and demonstrate your ability to drive local online visibility.